512(f) Claim Against Robo-Notice Sender Can Proceed–Enttech v. Okularity

Okularity “represents” several photography clearinghouses. This means that Okularity’s robots scour the Internet looking for clearinghouse photos and then send automated takedown notices for alleged infringements. “Okularity waits until the notices accumulate to the point when a social media platform disables the infringer’s account before contacting the purported infringer to initiate settlement negotiations.”

In this case, the target was the magazine Paper, and Okularity filed 48 takedown notices against it at Instagram. Instagram disabled the account, causing Paper to lose revenues. Okularity then offered to settle the matter for $1M. Paper asked Okularity for copies of the DMCA notices, but Okularity demanded Paper sign an NDA first. (Really? DMCA takedown notices aren’t confidential at all. Also, I’m not sure why Instagram wouldn’t provide them to Paper upon request. Instagram should join Lumen). For more case background, see the Techdirt writeup.

Paper sued Okularity and related folks for RICO and 512(f). Predictably, the court dismisses the RICO claim. The 512(f) claim, however, survives the motion to dismiss.

First, the court says that a 512(f) claim doesn’t need to establish fraud. Therefore, 512(f) claims are governed by the standard pleading rules in FRCP 8, not the more stringent requirements of FRCP 9(b) that apply to fraud claims.

Second, the court says that Paper properly pled 512(f)’s elements:

  • Sending robo-notices may be a knowing and material misrepresentation about the sender’s good faith belief of unauthorized activity. “Read in the light most favorable to Plaintiff, such allegations constitute lack of a subjective good faith belief because if Okularity failed to consider fair use, it could not have formed a good faith belief that the images were infringing.” Cite to the Lenz case. In my blog post on Lenz, I explained why I doubt this angle will prove helpful for 512(f) plaintiffs. If the court concludes that robo-notices categorically don’t comply with Lenz, that would be a big deal. However, the Ninth Circuit refused to take that stance in Lenz, so I doubt that will be the results of this case.
  • “Materiality” is shown by Instagram disabling Paper’s account.
  • A 512(f) plaintiff doesn’t have to prove it didn’t infringe. Instead, the “only relevant inquiry under DMCA § 512(f) is whether Defendants formed a good faith belief that the images were infringing at the time they sent the take-down notices”
  • The defense said it wasn’t sure which 48 notices were at issue in the case. This is an audacious argument because Okularity didn’t provide its notices to Paper (without an NDA, which I would have rejected too). The court is not amused either. It says Okularity obviously knew which notices it was asserting when it demanded a $1M settlement.

So Paper can proceed with its 512(f) case. Nevertheless, given the terrible track record of 512(f) cases to date, I’m skeptical that Paper will win in the end.

Case citation: Enttech Media Group LLC v. Okularity, Inc., 2020 WL 6888722 (C.D. Cal. Oct. 2, 2020). The initial complaint and the third amended complaint.

Prior Posts on Section 512(f):

* Copyright Plaintiffs Can’t Figure Out What Copyrights They Own, Court Says ¯\_(ツ)_/¯
A 512(f) Case Leads to a Rare Damages Award (on a Default Judgment)–California Beach v. Du
512(f) Claim Survives Motion to Dismiss–Brandyn Love v. Nuclear Blast America
512(f) Claim Fails in the 11th Circuit–Johnson v. New Destiny Christian Center
Court Orders Rightsowner to Withdraw DMCA Takedown Notices Sent to Amazon–Beyond Blond v. Heldman
Another 512(f) Claim Fails–Ningbo Mizhihe v Doe
Video Excerpts Qualify as Fair Use (and Another 512(f) Claim Fails)–Hughes v. Benjamin
How Have Section 512(f) Cases Fared Since 2017? (Spoiler: Not Well)
Another Section 512(f) Case Fails–ISE v. Longarzo
Another 512(f) Case Fails–Handshoe v. Perret
* A DMCA Section 512(f) Case Survives Dismissal–ISE v. Longarzo
DMCA’s Unhelpful 512(f) Preempts Helpful State Law Claims–Stevens v. Vodka and Milk
Section 512(f) Complaint Survives Motion to Dismiss–Johnson v. New Destiny Church
‘Reaction’ Video Protected By Fair Use–Hosseinzadeh v. Klein
9th Circuit Sides With Fair Use in Dancing Baby Takedown Case–Lenz v. Universal
Two 512(f) Rulings Where The Litigants Dispute Copyright Ownership
It Takes a Default Judgment to Win a 17 USC 512(f) Case–Automattic v. Steiner
Vague Takedown Notice Targeting Facebook Page Results in Possible Liability–CrossFit v. Alvies
Another 512(f) Claim Fails–Tuteur v. Crosley-Corcoran
17 USC 512(f) Is Dead–Lenz v. Universal Music
512(f) Plaintiff Can’t Get Discovery to Back Up His Allegations of Bogus Takedowns–Ouellette v. Viacom
Updates on Transborder Copyright Enforcement Over “Grandma Got Run Over by a Reindeer”–Shropshire v. Canning
17 USC 512(f) Preempts State Law Claims Over Bogus Copyright Takedown Notices–Amaretto v. Ozimals
17 USC 512(f) Claim Against “Twilight” Studio Survives Motion to Dismiss–Smith v. Summit Entertainment
Cease & Desist Letter to iTunes Isn’t Covered by 17 USC 512(f)–Red Rock v. UMG
Copyright Takedown Notice Isn’t Actionable Unless There’s an Actual Takedown–Amaretto v. Ozimals
Second Life Ordered to Stop Honoring a Copyright Owner’s Takedown Notices–Amaretto Ranch Breedables v. Ozimals
Another Copyright Owner Sent a Defective Takedown Notice and Faced 512(f) Liability–Rosen v. HSI
Furniture Retailer Enjoined from Sending eBay VeRO Notices–Design Furnishings v. Zen Path
Disclosure of the Substance of Privileged Communications via Email, Blog, and Chat Results in Waiver — Lenz v. Universal
YouTube Uploader Can’t Sue Sender of Mistaken Takedown Notice–Cabell v. Zimmerman
Rare Ruling on Damages for Sending Bogus Copyright Takedown Notice–Lenz v. Universal
512(f) Claim Dismissed on Jurisdictional Grounds–Project DoD v. Federici
Biosafe-One v. Hawks Dismissed
Michael Savage Takedown Letter Might Violate 512(f)–Brave New Media v. Weiner
Fair Use – It’s the Law (for what it’s worth)–Lenz v. Universal
Copyright Owner Enjoined from Sending DMCA Takedown Notices–Biosafe-One v. Hawks
New(ish) Report on 512 Takedown Notices
Can 512(f) Support an Injunction? Novotny v. Chapman
Allegedly Wrong VeRO Notice of Claimed Infringement Not Actionable–Dudnikov v. MGA Entertainment