Court Says California’s Anti-Spam Statute Doesn’t Regulate Affiliate Networks–Bank v. Hydra

This judgment followed a bench trial in a case over three unwanted email messages. The case was originally filed in 2010! The plaintiff is a lawyer suing pro se. The defendant is Hydra Group, which operated an affiliate network. The…

Rounding Up Three Recent Keyword Advertising Cases–Comphy v. Amazon & More

Three interesting recent keyword advertising cases: Comphy Co. v. Amazon.com, Inc., 2019 WL 1128519 (W.D. Wash. March 12, 2019) Comphy makes high-end linens. It chooses not to sell directly on Amazon. Nevertheless, Amazon has purchased search engine keyword ads triggered…

More Kardashian Drama: A Legal Fight Over Ownership of the Kimoji Emoji Set--Liebensohn v. Kardashian (Guest Blog Post)

More Kardashian Drama: A Legal Fight Over Ownership of the Kimoji Emoji Set–Liebensohn v. Kardashian (Guest Blog Post)

by guest blogger Gabriella Ziccarelli [Eric’s introductory note: I have made a personal life choice to ignore the entire Kardashian enterprise and their constant and often faux drama (except that I have occasionally mocked the Kardashians in my law school…

Do Adjacent Organic Search Results Constitute Trademark Infringement? Of Course Not...But...--America CAN! v. CDF

Do Adjacent Organic Search Results Constitute Trademark Infringement? Of Course Not…But…–America CAN! v. CDF

A charitable fundraising organization, America CAN!, has a registered trademark in the phrase “Write off the car, not the Kid.” The organization purports to help the education of high risk youths, and it claims that “100% of the net proceeds go…

Section 230 Preempts Unfair Competition Law Claim–Taylor v. Twitter

This is an extraordinary opinion. I can’t recall another opinion where the judge so candidly admits that he made both procedural and substantive mistakes. As troubling as those mistakes were, it actually gives me great confidence to see a judge…

Unhappy AdWords Advertiser’s Lawsuit Partially Survives Motion to Dismiss–Dreamstime v. Google

Dreamstime sells stock photos. It started running Google AdWords in 2004. In 2015, Google organic (?) referrals to Dreamstime “plummeted,” allegedly reducing its number of new customers by 30% in a year.  (The opinion isn’t crystal-clear that the traffic drop was…

Who Benefited from FOSTA? (Spoiler: Probably No One)

Who Benefited from FOSTA? (Spoiler: Probably No One)

This post rounds up some FOSTA-related links I’ve aggregated over the past few months. There is no good news here. The data points suggest that in FOSTA’s first 9 months, it apparently has failed all of its policy goals while…

2H 2018 Quick Links, Part 5 (Privacy, Advertising, Consumer Reviews)

Privacy * Winston Smith v. Facebook, No. 17-16206 (9th Cir. Dec. 6, 2018): “the connection between a person’s browsing history and his or her own state of health is too tenuous to support Plaintiffs’ contention that the disclosure requirements of…

Announcing the Fourth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman

Announcing the Fourth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman

Rebecca Tushnet and I are pleased to announce the publication of the fourth edition of our casebook, Advertising & Marketing Law: Cases & Materials. It is available for purchase in the following formats: * A DRM-free PDF file. Price: $12 *…

2H 2018 Quick Links, Part 3 (Keyword Advertising)

2H 2018 Quick Links, Part 3 (Keyword Advertising)

* St. George Executive Shuttle LLC v. Western Trails Charter & Tours LLC, 2018 WL 3350348 (D. Utah July 9, 2018). This is a competitive keyword advertising lawsuit involving the purported trademark “St. George Shuttle” (St. George is a city…