Competitive Keyword Advertising Lawsuit Survives Motion to Dismiss–Elcometer v. TCQ-USA
By Eric Goldman Elcometer, Inc. v. TQC-USA, Inc., 2013 WL 1433388 (E.D. Mich. April 9, 2013) There are so many competitive keyword advertising lawsuits that I can’t track them systematically, but I’ll still blog them when I see them. The…
Product Review Website Defeats Trademark Claims–Boarding School Review v. Delta Career Education
By Eric Goldman Boarding School Review, LLC v. Delta Career Education Corp., 1:11-cv-08921-DAB (SDNY March 29, 2013) This case involves Community College Review, with the tagline “find the right community college for you.” It publishes information about various community colleges…
FTC Warns Nordstrom Over Tweetup Freebies
[Post by Venkat Balasubramani] The FTC conducted an investigation on Nordstrom’s marketing and promotion in connection with a “tweetup” held in Boise. Apparently Nordstrom provided free gifts to “influencers”, including $50 gift cards to Nordstrom Rack. [Sadly, I did not…
Why Google’s Commitment Letter to the FTC Isn’t Commercial Speech (Guest Blog Post)
By Guest Blogger Josh King [Eric’s introduction: Josh King is Vice President, Business Development & General Counsel at Avvo. Among other ways we work together, he’s a fellow board member of Public Participation Project, which is advocating for a federal…
Linkwrap of Google’s Antitrust Deal With the FTC
By Eric Goldman It seems like forever since the FTC settled its antitrust investigation with Google, even though it’s been less than 3 months. My recap post from the initial announcement. We’re waiting for the European denouement, but in the…
Book Recommendation: “Trademark and Deceptive Advertising Surveys”
By Eric Goldman I read only a couple of books per year. As very long-form scholarship, books usually require big blocks of time to read (and I rarely have such blocks), and I typically find the payoff isn’t worth the…
Buying Keyword Ads on People’s Names Doesn’t Violate Their Publicity Rights–Habush v. Cannon (Forbes Cross-Post)
By Eric Goldman Habush v. Cannon, 2013 WL 627251 (Wisc. App. Ct. Feb. 21, 2013) Can you imagine someone buying Google ($GOOG) AdWords keyword advertising triggered by your name? Most of us wouldn’t dream of it, usually because our names just…
Lindsay Lohan Loses Publicity Rights Claim Against Pitbull Over Song Lyrics–Lohan v. Perez
By Jake McGowan [writings][LinkedIn] Lohan v. Perez, No. 11-CV-5413 (E.D.N.Y. 2013) Lindsay Lohan just can’t catch a break. In 2007, after a string of unsuccessful movies and a long battle with substance abuse, Lohan found herself on probation for two…
Telephone Consumer Protection Act Case Update – February 2013 Edition
[Post by Venkat Balasubramani] Birchmeier v. Econ. Strategy Group, 12 C 4069 (N.D. Ill. Dec. 28, 2012): This was a putative class action filed against Economic Strategy Group and Caribbean Cruise Line. Plaintiff alleges that defendants made calls to their…
With Its Australian Court Victory, Google Moves Closer to Legitimizing Keyword Advertising Globally (Forbes Cross-Post)
By Eric Goldman Google’s ($GOOG) keyword advertising program, AdWords, has been subject to constant legal challenges for the past decade. After an initial period of legal uncertainty, AdWords’ legal fortunes recently have brightened in the United States and Europe. Earlier this…