Think You Want To Be Told About Product Placements In Movies? Think Again (Forbes Cross-Post)
By Eric Goldman Do you want movie producers to tell you when they have accepted money from brand owners to showcase their brands in movies, a phenomenon called product placement? Most people would say yes. We dislike thinking that we’re…
Will The FTC’s Crackdown On Search Ad Disclosures Hurt Google’s Revenues? (Forbes Cross-Post)
By Eric Goldman The Federal Trade Commission (FTC) hates inauthentic online content. To combat this perceived ill, the FTC has been waging a multi-year battle against surreptitious ads online. The FTC has been quite clear about what it wants online…
H1 2013 Quick Links, Part 4 (Miscellaneous)
By Eric Goldman and Jake McGowan CFAA/Trespass * My colleague Kyle Graham traces the early history of California Penal Code Sec. 502. * Andrew Sellars on the Aaron Schwartz prosecution and Rep. Lofgren’s proposed Aaron’s Law. Related blog post. Consumer Protection * Interesting…
“FTC Regulation of Social Media” Talk Slides and Recording
By Eric Goldman Last week, I spoke at the 16th Annual FDA-OCRA 2013 Educational Conference in Irvine to an audience of medical device and pharmaceutical compliance professionals. My topic was how the FTC regulates social media, with an emphasis on…
Independent Contractor Relationship Between Sender and Advertiser Dooms Spam Claims – Kramer v. NCS
[Post by Venkat Balasubramani] Kramer v. NCS, 12-1956 (8th Cir. May 28, 2013) Kramer, who operated an internet service provider in Clinton, Iowa, filed an ambitious–and as it turned out, ultimately quixotic–lawsuit over spam emails. He initially sued 300 unnamed…
CAN-SPAM Violations For Private WHOIS Information and Putting Disclosures in Remotely Served Images – ZooBuh v. Better Broadcasting
[Post by Venkat Balasubramani] Zoobuh, Inc. v. Better Broadcasting, LLC, 11cv00516-DN (D. Utah May 31, 2013) Spam litigation has waned. In its place, text message litigation has blossomed. Still, once in awhile an interesting spam decision comes along, though unfortunately…
Craigslist’s Anti-Consumer Lawsuit Threatens to Break Internet Law–Craigslist v. 3Taps/Padmapper (Forbes Cross-Post)
By Eric Goldman Craigslist, Inc. v. 3Taps, Inc., 2013 WL 1819999 (N.D. Cal. April 30, 2013) Craigslist is one of the best examples of the Internet’s sharing economy. Craigslist improves markets by helping buyers and sellers find each other. Remarkably, it…
Year-in-Review Talk on Online Marketing Issues
By Eric Goldman Today I’m speaking in Westminster, Colorado at the Rocky Mountain IP and Technology Institute. My topic is “Online Marketing/E-Commerce Updates” and was designed to be a “year-in-review” type talk. However, as I thought about the most important…
Suing Over Keyword Advertising Is A Bad Business Decision For Trademark Owners–General Steel v. Chumley (Forbes Cross-Post)
By Eric Goldman General Steel Domestic Sales, LLC v. Chumley, 2013 WL 1900562 (D. Colo. May 7, 2013) Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising…
Differences Between Consumer Surveys for Trademark Cases and False Advertising Cases
By Eric Goldman In February, I spoke about the differences between consumer surveys in trademark cases compared with false advertising cases. My talk notes: Overall, the similarities between consumer survey in the two types of cases outweigh the differences. So…