Fifth Circuit Says Keyword Ads Could Contribute to Initial Interest Confusion (UGH)–Adler v. McNeil
…tags are similar to keyword advertising” (citing a non-precedential metatags opinion from 20 years ago). UGH, NO. Keyword ads have an entirely different technological architecture than keyword metatags, keyword ads…
Announcing the 2021 Edition of My Internet Law Casebook
…Metatags Review: ICANN Uniform Domain Name Dispute Resolution Policy [https://www.icann.org/resources/pages/policy-2012-02-25-en] and Rules for Uniform Domain Name Dispute Resolution Policy [https://www.icann.org/resources/pages/udrp-rules-2015-03-11-en] Lamparello v. Falwell (4th Cir.) Promatek v. Equitrac (7th Cir.)…
2H 2020 Quick Links, Part 3 (Trademarks)
…results. However, because Defendants incorporated that same trademark into BGSE’s metatags, a link to BGSE’s website would also appear. [Eric’s note: this statement has been factually incorrect for about two…
A Rare Case of a Judge Relying on the Initial Interest Confusion Doctrine (Boo)–Nike v. Warren Lotas
…initial interest confusion. There, the Court analogized the use of another’s trademark in metatags to putting up a billboard with a competitor’s trademark directing potential customers to a store. The…
Announcing the 2020 Edition of My Internet Law Casebook
…and 15 U.S.C. §8131 [http://www.law.cornell.edu/uscode/text/15/8131] Trademark FAQs Trademark Glossary A. Domain Names and Metatags Review: ICANN Uniform Domain Name Dispute Resolution Policy [https://www.icann.org/resources/pages/policy-2012-02-25-en] and Rules for Uniform Domain Name Dispute…
Competitor Gets Pyrrhic Victory in False Advertising Suit Over Search Ads–Harbor Breeze v. Newport Fishing
…mislead or confuse consumers” Changed Metatags. The court refuses to order the defendants to include “the text “Newport Beach Cruise Operator” in the title tag or the phrase “All Cruises…
Announcing the 2019 Edition of My Internet Law Casebook
…Names Review: 15 U.S.C. §1114 [http://www.law.cornell.edu/uscode/text/15/1114], 15 U.S.C. §1125 [http://www.law.cornell.edu/uscode/text/15/1125], and 15 U.S.C. §8131 [http://www.law.cornell.edu/uscode/text/15/8131] Trademark FAQs Trademark Glossary A. Domain Names and Metatags Review: ICANN Uniform Domain Name Dispute…
1H 2019 Quick Links, Part 3 (Trademarks)
…metatags intended to influence internet search engines could be the basis of a trademark infringement claim based on “source” confusion where competitor caused search results to display offending trademark in…
Using Third Party Trademarks as Hashtags Creates an Implied Association–Align v. Strauss (Guest Blog Post)
…of them involved the use of keywords–including third-party trademarks–in a way designed to boost search visibility. Technologically, there are two differences between hashtags and keyword metatags: (1) keyword metatags don’t…
Copyright Lawsuits Over Product Shots Are Stupid–eTrailer v. Automatic Equipment
…Vitamins * Court Says Keyword Metatags Don’t Matter–Standard Process v. Banks * Yet Another NY Court Says Keyword Ads & Metatags Aren’t TM Use in Commerce–S&L Vitamins v. Australian Gold…