Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v. Allied Modular
Porta-Fab and Allied Modular compete in the modular building space, which has an average sales price of $32k. Allied purchased “PortaFab” as a broad match for keyword ads, showing ads like this (highlighting added): As you can see, Allied’s ad…
Another Tough People Search Ruling–Spindler v. Seamless
Seamless offers a customer lead tool that displays the prospect’s personal information behind a subscription paywall with try-before-you-buy options. The plaintiff sued Seamless for violations of California’s publicity rights statute and related claims. The court denies Seamless’ motion to dismiss….
Griper’s Keyword Ads May Constitute False Advertising (Huh?)–LoanStreet v. Troia
Troia was a LoanStreet employee. He was allegedly fired for cause. Troia posted disparaging comments about LoanStreet at Glassdoor.com, Reddit.com, and Teamblind.com. He then worked to boost the posts’ visibility, including: the posts asked users to “follow [his] link and…
1-800 Contacts Loses YET ANOTHER Trademark Lawsuit Over Competitive Keyword Ads–1-800 Contacts v. Warby Parker
1-800 Contacts first appeared on this blog on February 9, 2005, my second day of blogging. 17 years later, I’m still blogging their ignoble trademark lawsuits. 🤡 Some “highlights” of 1-800 Contacts’ trademark jurisprudence over the years: 1-800 Contacts v….
Quick Links from the Past Year, Part 3 (Trademarks)
Initial Interest Confusion It’s 2022 and we’re still dealing with this shit. SMH. Can we please just outright kill the doctrine and spend our time on more meaningful problems? * “the initial interest confusion doctrine…requires a finding of likelihood of…
Is Google’s Search Engine a “Common Carrier”? (Seriously???)–Ohio ex rel Yost v. Google
This is a crazy case. Ohio AG Yost claims that Google’s search engine is a common carrier and a public utility. Nominally, his goal is to redress Google self-preferencing, but that’s a transparently pretextual excuse to censor search results and…
Court Dismisses Trademark Claims Over Internal Search Results–Las Vegas Skydiving v. Groupon
Las Vegas Skydiving Adventures offers tandem skydiving under the “Fyrosity” brand. It has never offered its services through Groupon. A search for “skydive Fyrosity” at Groupon says “No matching deals. You may also like ….” and produces search results for…
Georgia Supreme Court Blesses Google’s Keyword Ad Sales–Edible IP v. Google
Edible Arrangements objected to Google selling its trademark to trigger keyword ads. They filed a trademark lawsuit in 2018 but abandoned the suit when it got sent to arbitration. However, they didn’t give up! The Edible team had the brilliant…
Court Denies Class Certification in Click Fraud Case–Singh v. Google
15 years ago, there was a now-mostly-forgotten battle royale over click fraud in Google AdWords (see links at the post’s bottom). Fun times. Since the resolution of that litigation, click fraud issues have largely faded into the background, flaring up…
Competitive Keyword Advertising Claim Fails–Reflex Media v. Luxy
The plaintiff runs Seeking Arrangements. The defense runs Luxy, a competitor. Earlier this year, I blogged a ruling holding that Seeking Arrangements’ trademark infringement claim against Luxy could proceed because Luxy included Seeking Arrangements’ purported trademarks in its keyword metatags….