Unhappy AdWords Advertiser’s Lawsuit Partially Survives Motion to Dismiss–Dreamstime v. Google

Dreamstime sells stock photos. It started running Google AdWords in 2004. In 2015, Google organic (?) referrals to Dreamstime “plummeted,” allegedly reducing its number of new customers by 30% in a year.  (The opinion isn’t crystal-clear that the traffic drop was…

2H 2018 Quick Links, Part 3 (Keyword Advertising)

2H 2018 Quick Links, Part 3 (Keyword Advertising)

* St. George Executive Shuttle LLC v. Western Trails Charter & Tours LLC, 2018 WL 3350348 (D. Utah July 9, 2018). This is a competitive keyword advertising lawsuit involving the purported trademark “St. George Shuttle” (St. George is a city…

The Ongoing Saga of the Florida Bar’s Angst About Competitive Keyword Advertising

In August, I reported on the Florida Bar’s continued angst about regulating competitive keyword advertising by lawyers. Read my post, “The Florida Bar and Competitive Keyword Advertising: A Tragicomedy (in 3 Parts),” for the full background. The short story is…

Your Periodic Reminder That Keyword Ad Lawsuits Are Stupid--Passport Health v. Avance

Your Periodic Reminder That Keyword Ad Lawsuits Are Stupid–Passport Health v. Avance

The parties compete for the provision of health services related to traveling, like immunizations. The defendant Avance bought keyword ads triggered on the plaintiff’s trademark “Passport Health.” In 2013, the trademark owner complained, and Avance apparently dropped the Google ad…

Restricting Competitive Keyword Ads Is Anti-Competitive--FTC v. 1-800 Contacts

Restricting Competitive Keyword Ads Is Anti-Competitive–FTC v. 1-800 Contacts

Starting in 2002 and continuing for about a decade, 1-800 Contacts systematically locked up many of its online contact lenses retail competitors into settlement agreements that prohibited the parties from bidding on each other’s trademarks at the search engines. Perhaps…

Another Failed Trademark Suit Over Competitive Keyword Advertising--JIVE v. Wine Racks America

Another Failed Trademark Suit Over Competitive Keyword Advertising–JIVE v. Wine Racks America

The parties compete in the wine rack/wine cellar business. The defendant bought the plaintiff’s trademarks for keyword ads. The plaintiff alleges this creates initial interest confusion. The 10th Circuit’s Lens.com ruling governs this case. The court says that case makes…

Negative Keywords Help Defeat Preliminary Injunction–DealDash v. ContextLogic

DealDash and Wish are e-commerce vendors. For a while, Wish offered a service called “Deal Dash” for time-limited bargains. Immediately after DealDash sued, Wish renamed its service “Bargain Blitz” and pulled the “DealDash” term from all advertising. DealDash still pressed…

The Florida Bar and Competitive Keyword Advertising: A Tragicomedy (in 3 Parts)

The Florida Bar and Competitive Keyword Advertising: A Tragicomedy (in 3 Parts)

In the late 2000s, keyword advertising was one of Internet Law’s hottest topics. Now, not so much. Relatively few lawsuits are filed; they rarely last long in court; and most trademark owners have moved on. But in the Florida Bar,…

Advertiser's Suit Against Google Loses for Third (and Final) Time--Abid v. Google

Advertiser’s Suit Against Google Loses for Third (and Final) Time–Abid v. Google

I previously described this case: “Abid markets cancer-curing honey. He bought AdWords to promote his MightyHoney website. Google rejected the ads.” The court has dismissed this pro se lawsuit twice already, each time without prejudice. Prior blog posts from April…

Unlinked Webpage Doesn't Support Trademark Infringement--Nelson-Ricks v. Lakeview

Unlinked Webpage Doesn’t Support Trademark Infringement–Nelson-Ricks v. Lakeview

A now-defunct cheese company owned two brands, “Banquet” and “Nelson Ricks Creamery.” The defendant bought the Banquet brand and associated website, plus it got a limited license to use the Nelson Ricks Creamery brand. The plaintiff bought the Nelson Ricks…