1H 2017 Quick Links, Part 1 (Trademarks, Keyword Ads)
…to get around this infirmity by arguing that Defendants employ metatags and search engine optimization techniques to specifically target Pennsylvania consumers searching for PROMINENT on Google or other search engines…
Court Cleans Up Trademark Status of the Phrase “Meth Lab Cleanup”
…cleanup.” You may recall that one competitor, Meth Lab Cleanup LLC, successfully enforced its trademark claims against another competitor who was using the phrase in its metatags (actually, the title…
Q2 2016 Quick Links, Part 1 (Intellectual Property)
…its metatags is likely to create confusion. See Brookfield Commc’ns, Inc. v. West Coast Entm’t Corp., 174 F.3d 1036 (9th Cir. 1999). In Brookfield, the Ninth Circuit held that the…
Web Host Defeats Copyright Liability Despite Mishandled Takedown Notice–Hydrenta v. Luchian
…inclusion of the plaintiff’s trademarks in metatags, which the plaintiff says constitutes initial interest confusion. (Ugh and double-ugh). The court questions whether there is a “use in commerce” and whether…
Announcing the 2016 Edition of ‘Internet Law: Cases & Materials’
…U.S.C. §1114 [http://www.law.cornell.edu/uscode/text/15/1114], 15 U.S.C. §1125 [http://www.law.cornell.edu/uscode/text/15/1125] and 15 U.S.C. §8131 [http://www.law.cornell.edu/uscode/text/15/8131] Trademark FAQs 189 Trademark Glossary 191 A. Domain Names and Metatags Review: ICANN Uniform Domain Name Dispute Resolution…
Court Beats Down Another Competitive Keyword Advertising Lawsuit–Beast Sports v. BPI
…Circuit are reluctant to find this manner of confusion actionable.” BPI responded by citing the old (and terrible) 11th Circuit metatags case, North American Medical v. Axiom. The court distinguishes…
Hashtags Are Not Trademarks—Eksouzian v. Albanese (Guest Blog Post)
…billboard in view of a competitor’s retail establishment.” [Eric’s comment: Oh god, not the shitty Brookfield billboard metaphor again.] Hashtags began their reign on social media as metatags that facilitate…
What’s Worse Than Cleaning Up A Meth Lab? A Trademark Injunction Against Using “Meth Lab Cleanup” In Metatags
…metatags. If the court thinks it is talking about keyword metatags, and if we feigned ignorance to assume keyword “metatags” affect search engine rankings, would the court’s distinction between lower…
2015 Internet Law Casebook Now Available
…VI. Trademarks and Domain Names Review: 15 U.S.C. §1114 [http://www.law.cornell.edu/uscode/text/15/1114], 15 U.S.C. §1125 [http://www.law.cornell.edu/uscode/text/15/1125] and 15 U.S.C. §8131 [http://www.law.cornell.edu/uscode/text/15/8131] Trademark FAQs Trademark Glossary A. Domain Names and Metatags Review: ICANN…
Q4 2014 & Q1 2015 Quick Links Part 5 (Trademarks, Domain Names, Marketing)
…Marketing Land: Verisign: .Com Domains Have More Click Appeal In Search Results * Lexology: use of a competitor’s trade marks in metatags held not to amount to copyright or trade…