
Third Circuit Says Section 230 Doesn’t Apply to Publicity Rights Claims–Hepp v. Facebook
The Third Circuit ruled today that Section 230 doesn’t preempt publicity rights claims because they qualify as “intellectual property” claims. This ruling directly conflicts with the Ninth Circuit’s rule, which says that all state IP claims are preempted by Section…

Florida and Its Amici Try to Justify Government Censorship in the 11th Circuit–NetChoice v. Moody
Earlier this year, Florida enacted a wide-ranging, complex, poorly drafted, and enthusiastically censorial law, SB7072. Among other problems, the law dictates how “social media platforms” can make their editorial decisions. Fortunately, a Florida federal judge blocked Florida’s social media censorship…

Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy
Check your calendar. Yes, it’s 2021. But trademark plaintiffs and judges are still partying like it’s 1999. The plaintiff is Seeking Arrangements, one of my favorite websites to base my Internet Law exams on. The defendant is a competitor, Luxy….

To No One’s Surprise, FOSTA Is Confounding Judges–J.B. v. G6
Plaintiffs underutilitized FOSTA’s new Section 230 exclusions for the first two years after the law’s enactment, but now we are getting FOSTA rulings at a rapid clip. Given FOSTA’s terrible drafting, it’s not surprising that the rulings are not agreeing…

Facebook Defeats Lawsuit Over Discriminatory Housing Ads–Vargas v. Facebook
This lawsuit alleges that Facebook is liable for Fair Housing Act discrimination purportedly enabled by its self-service advertising tools. The court grants Facebook’s motion to dismiss the Third Amended Complaint. I believe this case is now ready for a Ninth…

Section 230 Doesn’t Protect Yearbook Website’s Ads–Knapke v. Classmates
Classmates offers paywalled access to yearbook info. Classmates allows free searches, and the “search results provide a free preview of the services and products with a photo and name of an individual to entice the user to purchase Classmates’ services…

Fifth Circuit Says Keyword Ads Could Contribute to Initial Interest Confusion (UGH)–Adler v. McNeil
Jim Adler runs a personal injury law firm that claims trademarks in JIM ADLER, THE HAMMER, TEXAS HAMMER, and EL MARTILLO TEJANO. The defendants run the Accident Injury Legal Center, which runs a lawyer referral service. It bids on the…

Google’s Search Disambiguation Doesn’t Create Initial Interest Confusion–Aliign v. lululemon
Aliign “is an event, lifestyle, and apparel company” allegedly with a first trademark use in 2011. Since 2014, they have sold a total of 7 units of apparel (5 of which were bought by the CEO’s friends). lululemon is the…
1H 2021 Quick Links, Part 4 (Advertising, Contracts, & More)
Advertising/E-Commerce * Ariix, LLC v. NutriSearch Corp., 2021 WL 221878 (9th Cir Jan. 22, 2021): companies now pay so-called “influencers” to issue posts on social media touting their products or services. While such social media posts may not have the…

Facebook Defeats Lawsuit By Publishers of Vaccine (Mis?)information–Children’s Health Defense v. Facebook
RFK Sr. was beloved and well-regarded. He had the Kennedy magic and benefited from the Camelot fairy tale. His son, on the other hand…well…. Robert F. Kennedy Jr. founded and runs the Children’s Health Defense (CHD). CHD is an “advocate…