The Florida Bar and Competitive Keyword Advertising: A Tragicomedy (in 3 Parts)
In the late 2000s, keyword advertising was one of Internet Law’s hottest topics. Now, not so much. Relatively few lawsuits are filed; they rarely last long in court; and most trademark owners have moved on. But in the Florida Bar,…
Advertiser’s Suit Against Google Loses for Third (and Final) Time–Abid v. Google
I previously described this case: “Abid markets cancer-curing honey. He bought AdWords to promote his MightyHoney website. Google rejected the ads.” The court has dismissed this pro se lawsuit twice already, each time without prejudice. Prior blog posts from April…
Unlinked Webpage Doesn’t Support Trademark Infringement–Nelson-Ricks v. Lakeview
A now-defunct cheese company owned two brands, “Banquet” and “Nelson Ricks Creamery.” The defendant bought the Banquet brand and associated website, plus it got a limited license to use the Nelson Ricks Creamery brand. The plaintiff bought the Nelson Ricks…
Lawsuit Over Cancer-Curing Honey Ads Still Sucks–Abid v. Google
Abid markets cancer-curing honey. He bought AdWords to promote his MightyHoney website. Google rejected the ads. He sued Google pro se for a variety of claims. The court previously granted Google’s motion to dismiss with leave to amend. My prior…
The Ninth Circuit STILL Thinks Keyword Metatags Matter in 2018–Adidas v. Skechers
Yesterday, the Ninth Circuit ruled about trademarked stripes on tennis shoes. To me, legally weaponizing dots in three lines on a shoe predictably leads to wasteful and possibly anti-consumer litigation. However, instead of critiquing the opinion generally, I’ll isolate just…
Another Court Says Competitive Keyword Advertising Doesn’t Cause Confusion
This is a lawsuit between two Alzheimer’s-related non-profit organizations, the Alzheimer’s Association (the more established and better-funded group) and the Alzheimer’s Foundation (the relative upstart). I blogged a prior 2015 ruling. The potential for brand collisions in consumers’ minds seems…
Competitive Keyword Advertising Doesn’t Show Bad Intent–ONEpul v. BagSpot
This case involves dispensers of plastic bags for picking up dogshit. The plaintiff has a registered trademark in the brand “ONEpul.” The defendant describes its bags as “one-pull” (and yet, the term “descriptive fair use” doesn’t appear in the opinion…
Google Successfully Amends Adwords Contract to Add Arbitration–AdTrader v. Google
Some advertisers sued Google over promised refunds for alleged click fraud. Google’s 2013 Adwords contract said: Google may add to, delete from or modify these Terms at any time without liability. The modified Terms will be posted at www.google.com/ads/terms. Customer…
Google Can Reject Ads Promoting Honey That Claims to Cure Cancer–Abid v. Google
Plaintiff Abid claims he has developed “a systems biology empirical approach based on prophetic medicine.” He created a website, Mighty Honey, that provides information about “prophetic medicine”/”Arabic herbal medicine” which appears to be supplement-infused honey (the screenshot to the right…
2H 2017 & Q1 2018 Quick Links, Part 5: Marketing, Advertising, Retailing
Marketing/Advertising * Washington Post: See the cool kids lined up outside that new restaurant? This app pays them to stand there. * AdWeek: Burger King Dug Up a Bunch of Tweets From People Complaining About Wendy’s and Turned Them Into…