Click Fraud Presentation

November 13, 2006 · by · in Licensing/Contracts, Search Engines

By Eric Goldman

I’m giving a presentation today on click fraud at the Stanford event I previously blogged about. My slides. Some of the points I plan to make about these slides:

* there is no uniform definition of click fraud

* the term “fraud” is a distractor

* some of the advertiser perceptions are misguided

UPDATE: Cathy Gellis summarized some of the event.