Click Fraud Panel Nov. 13 at Stanford Law School

November 6, 2006 · by · in Licensing/Contracts, Search Engines

By Eric Goldman

I’m passing along notice of this event next week that you might find interesting. If you’re in the Bay Area, it would be a delight to see you there.

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The Stanford Law School Center for Ecommerce, part of the Stanford Program in Law, Science & Technology presents:

Litigating “Click Fraud” Cases

November 13, 2006

Stanford Law School, Room 290

5:30 p.m. (Reception)

6:30 p.m. (Panel)

Search engines make virtually all of their money by serving ads people actually want to read. Advertisers pay only when a viewer clicks on the ad link. Some advertisers complain, however, that competitors and affiliates are engaged in “click fraud” to make money or drive up their rivals’ costs, and a number of class action suits will be filed. This evening panel brings together experts from the world of practice, government, and academia to discuss developments in click fraud litigation and what this issue means for the broader Internet advertising model.

Panelists:

Mary Engle, Federal Trade Commission, Washington DC

Daralyn Durie, Keker & Van Nest, San Francisco (counsel for Google in click-fraud class actions)

Prof. Eric Goldman, Santa Clara University School of Law

Moderator:

Prof. Mark A. Lemley, Stanford Law School

To register please click on the following link: http://www.seeuthere.com/event/m2c523-551239580897