Google v. Froogles

Google has sued discount shopping site Froogles for trademark infringement. This is not the first time the parties have met; Google lost a UDRP against Froogles already. Most interesting line from the complaint: “As between the parties, Google is the senior user of marks that incorporate the formative -OOGLE for Internet search services.” I wonder how far Google is planning to go with protecting that word stub…? The problem for Google is that they may not have priority on the basis of their use of “Froogle,” so they have to leverage off their “Google” trademark to block “Froogles.”

(Thanks to Gary Price).