Keyword Law and Blog Law Presentations
By Eric Goldman I took a lovely (but wet) 30 hour trip to Portland to give 2 talks: * Keyword Law talk (substantially revised from my last talk on the topic August 2005) * Blog Law talk (modestly revised from…
Courts Can’t Figure Out if Buying Keywords Constitutes Trademark Use–Buying for the Home v. Humble Abode
By Eric Goldman Buying for the Home, LLC v. Humble Abode, LLC, 03-CV-2783 (JAP) (D.N.J. Oct. 20, 2006) 2006 has been a bit of a jurisprudential disaster on the question of whether buying/selling keywords constitutes a trademark use in commerce….
Google AdWords Contract Upheld–Person v. Google
By Eric Goldman Person v. Google Inc., 2006 WL 2884444 (S.D.N.Y. Oct. 11, 2006) Carl Person is a candidate for New York’s Attorney General and an AdWords advertiser. He complains about a variety of Google’s AdWords’ policies, including its minimum…
Google Wins Lawsuit Over Search Results–Maughan v. Google
By Eric Goldman Maughan v. Google Technology, Inc., 2006 WL 2874791 (Cal. App. Ct. Oct 11, 2006) In 2004, Mark Maughan sued Google over the way that Google crafts the site description part of its search results. As the minority…
Article on Regulating Marketing–A Coasean Analysis of Marketing
By Eric Goldman Eric Goldman, A Coasean Analysis of Marketing, 2006 Wis. L. Rev. __ (forthcoming). In 2001, I had a career-altering epiphany while I was working at Epinions (this is the topic that prompted me to consider becoming a…
Yahoo and Google Home Pages
By Eric Goldman Fascinating contraposition of stories on the Google and Yahoo home pages run by the Washington Post and BusinessWeek, respectively. From BusinessWeek: Yahoo makes its home page decisions strictly by following user clicks. They capture user clickstreams across…
Sept. 2006 Quick Links
By Eric Goldman Some stories that caught my eye in September: * Digg users are gaming the Digg algorithm. Greg Linden’s take. Naturally, Digg is fighting back by tweaking its algorithm to reduce the effect of gaming and preserve some…
Google Wins Keyword Lawsuit–Rescuecom v. Google
By Eric Goldman Rescuecom Corp. v. Google, Inc., No. 5:04-CV-1055 (N.D.N.Y. Sept. 28, 2006). You can find the ruling here (WARNING: 1.7MB file) Introduction and the 1-800 Contacts Precedent Last year, the Second Circuit issued a major ruling in the…
Outdated Metatags Don’t Infringe–Pop Warner v. NH Youth Football & Spirit Conference
By Eric Goldman Pop Warner Little Scholars, Inc. v. New Hampshire Youth Football & Spirit Conference, 2006 WL 2591480 (D. N.H. Sept. 11, 2006) Metatag lawsuits befuddle me for two reasons. First, and most importantly, KEYWORD METATAGS ARE IRRELEVANT from…
Internet Law Updates Talk
By Eric Goldman Yesterday I gave a talk called “Internet Law Updates” at an event sponsored by the California State Bar’s IP Section. My slides.