Google Down to 7 AdWords Lawsuits–Ascentive v. Google Voluntarily Dismissed

By Eric Goldman

Ascentive v. Google, Inc., 2:09-cv-02871 (E.D. Pa. voluntary dismissal July 30, 2009)

The litigation count on Google’s keyword ad lawsuits has started trending downward. For the second time in a week, a plaintiff has voluntarily dismissed its trademark lawsuit over Google AdWords. Last week Jurin dismissed his lawsuit voluntarily because he had a falling out with his attorney. Today Ascentive voluntarily dismissed its lawsuit, although I don’t know why. (As usual, the filing is silent). You may recall that Ascentive’s lawsuits raised some interesting issues about organic search in addition to the AdWords issues; apparently those will have to wait.

Ascentive’s dismissal leaves 7 pending cases against Google over AdWords:

* Ezzo v. Google

* Rescuecom v. Google

* FPX v. Google

* John Beck Amazing Profits v. Google

* Stratton Faxon v. Google (not initially a trademark case)

* Soaring Helmet v. Bill Me

* Ascentive v. Google

* Jurin v. Google

* Rosetta Stone v. Google

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