Google Down to 7 AdWords Lawsuits–Ascentive v. Google Voluntarily Dismissed
By Eric Goldman
Ascentive v. Google, Inc., 2:09-cv-02871 (E.D. Pa. voluntary dismissal July 30, 2009)
The litigation count on Google’s keyword ad lawsuits has started trending downward. For the second time in a week, a plaintiff has voluntarily dismissed its trademark lawsuit over Google AdWords. Last week Jurin dismissed his lawsuit voluntarily because he had a falling out with his attorney. Today Ascentive voluntarily dismissed its lawsuit, although I don’t know why. (As usual, the filing is silent). You may recall that Ascentive’s lawsuits raised some interesting issues about organic search in addition to the AdWords issues; apparently those will have to wait.
Ascentive’s dismissal leaves 7 pending cases against Google over AdWords:
* Stratton Faxon v. Google (not initially a trademark case)