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November 13, 2006
Click Fraud Presentation
By Eric Goldman
I'm giving a presentation today on click fraud at the Stanford event I previously blogged about. My slides. Some of the points I plan to make about these slides:
* there is no uniform definition of click fraud
* the term "fraud" is a distractor
* some of the advertiser perceptions are misguided
UPDATE: Cathy Gellis summarized some of the event.
Posted by Eric at November 13, 2006 01:41 PM | Licensing/Contracts , Search Engines
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Comments
I suspect that those most zealously opposed to trademark dilution could join with Mr. Beebe in his defense of the TDRA. If his analysis is correct it is hard to imagine how any famous brand owner will ever be successful in bringing a claim for dilution by blurring. But as he points out- that same famous brand owner may very well prevail on the basis of likelihood of confusion. If so, then one wonders what the future holds for the TDRA?
Posted by: john troll at November 15, 2006 12:04 PM