Important Ninth Circuit Ruling on Keyword Advertising, Plus Recaps of the Past 4 Months of Keyword Ad Decisions
…trademark) as keyword triggers. Indeed, the court recounts that 1-800 Contacts bought “1 800 lens; 1 800 lense; 1 800 lenses; 1 800 the lens; 1 800 Lens; 1-800 lens;…
Google Suffers Surprising Preliminary Loss in Keyword Advertising Case–Jurin v. Google
…marketing. PS: I have several other keyword ad cases to blog, including 1-800 Contacts, Consumerinfo.com and Binder. Sorry I’m running so far behind. The roster of pending AdWords cases (I…
Keyword Advertiser Headed to Trial–Soaring Helmet v. Nanal
…court sends this case to trial on the trademark infringement, false advertising and other claims. [Note: I still have to blog the 1-800 Contacts v. Lens.com decision from last month]…
What State Does the Harm Occur in When Adulterous Lovers Text and Email Each Other Across State Lines? — Knight v. Woodfield
…to bring the claim under the long-arm statute. With respect to minimum contacts, the court found that the emails, phone calls, and texts were sufficient minimum contacts to support the…
Wildcarding Subdomains Is OK; Reverse Domain Name Hijacking Isn’t–Goforit v. Digimedia
…use Goforit’s trademarks. Citing the 2005 1-800 Contacts v. WhenU case, the court says: Even if defendants could have foreseen that some third-party web users might type in a trademarked…
Amazon Isn’t Liable for Rogue Affiliate’s Keyword Ad Buys–Sellify v. Amazon
…clicks over 11 months. – 800-JR Cigar v. GoTo.com. The search engine defendant generated $345 in revenue from the litigated terms. In this case, CED’s ads generated about 1,000 ad…
Plaintiff-Side Briefs in Rosetta Stone v. Google Appeal
…two briefs. ConvaTec et al amicus brief. This amici agglomeration includes ConvaTec, Guru Denim, Monster Cable, Petmed and 1-800 Contacts. It’s not surprising to see 1-800 Contacts at this party…
Inflatable Giant Gorilla Attacks Google (for Copyright Infringement)–Scherba v. Google
…choice). (Perhaps ironically, many critics would disparage Google as the 800 pound gorilla of online advertising). The ad copy doesn’t identify the gorilla. So Scherba sued Google for copyright infringement…
September 2010 Quick Links, Part 1 (IP Edition)
…GoDaddy’s argument that its sales to Illinois residents are automated transactions unilaterally initiated by those residents…. GoDaddy’s contacts with Illinois are extensive. It has hundreds of thousands of customers in…
Availability of Client Data on LinkedIn, Facebook, and Google Sinks Trade Secrets Claim — Sasqua Group v. Courtney
…variety of claims, but sought an injunction to prevent Courtney’s communication with Sasqua’s “client contacts” (i.e., particular individuals at companies who were in charge of hiring companies such as Sasqua…