Feb. 2008 Quick Links
By Eric Goldman Advertising * BusinessWeek: Monetizing social networking sites isn’t as easy as everyone had hoped, clickthrough rates are through the floor (0.04%!), and ad proliferation on the sites is driving users away. * Wilbur, Kenneth C. and Zhu,…
August 2007 Quick Links, Part I
By Eric Goldman Search Engines * Google extended its ad serving technology to consider a user’s past search phrases in addition to their current search term. * Greg Linden: “Google is teasing too many lions.” * BusinessWeek: Some VCs are…
July 2007 Quick Links, Part I
By Eric Goldman Search Engines * According to this study, up to 40% of search queries are “re-finding queries” (i.e., the searcher is trying to re-find previously viewed information). The implication: “Because people repeat queries so frequently, search engines should…
Patent Contingency Fee Agreements
By Eric Goldman Patent litigation is hot, but I rarely see much discussion about the fee agreements used by patent litigants. So I was very interested to hear Stephen Susman (from the well-known Susman Godfrey firm) speak at the May…
March 2007 Quick Links Part 2
By Eric Goldman Yesterday I posted the Google edition of my list of interesting items from March. Today I post the remainder of items that caught my eye last month. Trademarks/Brands * Bosley Medical Institute v. Kremer, 2007 WL 935708…
University Report on Tech Transfer and the Public Interest
By Eric Goldman Twelve academic institutions have released a white paper entitled In the Public Interest: Nine Points to Consider in Licensing University Technology. The report purports to articulate “best” practices by universities in the technology transfer business. The report…
February 2007 Quick Links
By Eric Goldman * The California Highway Patrol (which, for reasons unclear to me, has investigatory power here) has concluded that the Angelides campaign did not break any laws when they reverse-guessed URLs on Schwarzenegger’s website and found an unrestricted…
Top Cyberlaw Developments for 2006 – Part 2
By John Ottaviani (Eric Goldman is away until the New Year. He left me the keys to the blog. I warned him that this may be like leaving the teenagers the keys to the house when the parents go away…
Nov. 2006 Quick Links
By Eric Goldman My monthly roundup of noteworthy tidbits: * Yesmail, an email outsource vendor, was busted by the FTC under CAN-SPAM for failing to honor opt-out requests because Yesmail’s incoming email filters blocked those opt-out requests as spam. This…
Patent Policy in the Supreme Court and Congress–October 27, 2006
By Eric Goldman The High Tech Law Institute at Santa Clara University School of Law is co-sponsoring, with the Berkeley Center for Law and Technology, a conference on Patent Policy in the Supreme Court and Congress. This event will bring…