Laugh! Or You Can Be 26 Cents Richer
TBS is so convinced that people will laugh at the new Pauly Shore TV show “Minding the Store” that it says: “If his new show doesn’t make you laugh, he’ll send you a dollar!*” Just to make sure we’re clear,…
Mistaken Judgments for Content Labeled Advertising
Last week I applauded the FTC for arguing against the mandatory labeling of commerical emails. In that post, I argued that the labels would increase the rate of erroneous judgments by recipients, because the recipients would mistakenly believe that the…
No Billboards in Space
I’m a little late blogging on this, but the FAA has proposed regulations to prohibit billboards in space. Comments are due by July 18. Unfortunately, the news reports didn’t accurately capture the issue. Congress already outlawed “obtrusive space advertising” in…
Gates on Information Overload
Bill Gates says that future releases of Microsoft products will help address information overload.
Stanford Online Deliberation Presentation
My notes from my talk entitled “Media Regulation and Deliberative Democracy.” I’m still trying to figure out exactly what “deliberative democracy” is, but the presentation notes recap some of my thinking about the matching problem of marketing.
Keeping Vermont Safe from Dangerous Billboards
This one made me laugh. It’s illegal to drive without a seat belt in Vermont. Billboards are also illegal in Vermont. So when the Vermont Highway Safety Program wanted to remind people to buckle up, they bought billboards in Massachusetts…
Dead Tree Version of Click Fraud–Shorewest Realty v. Milwaukee Journal-Sentinel
Milwaukee Journal-Sentinel sued for alleged circulation count fraud. UPDATE: Not surprisingly, the Journal-Sentinel has denied the charge. UPDATE #2: July response by the Journal-Sentinel. Then, on August 26, Shorewest alleges that the Journal-Sentinel “reimbursed carriers to buy extra copies of…
Self-Publishing and the Long Tail
The New York Times runs a lengthy article on self-publishing books. The emergence of self-publishing shops reinforces the Long Tail theory. By reducing the publishing costs, more niche-oriented content can be produced cost-effectively. Thus, self-publishing houses put real pressure on…
“Attention Deficit Trait”
CNET ran an interesting interview a couple of weeks ago with Dr. Edward Hallowell about “attention deficit trait,” described as a type of ADD developed in response to information overload, except that it can be cured by reducing the attention…
2005 Pew Report on Spam
Pew has released its annual survey on recipient attitudes towards spam. The 2005 version shows that recipients are becoming adjusted to the spam influx. As the report says, recipients are “minding it less” and that the “worst case scenario—that spam…