The Law & Business of Online Advertising Conference Announcement

March 12, 2008 · by · in Marketing

By Eric Goldman

I’m pleased to announce that the High Tech Law Institute at Santa Clara Law School has teamed up with the Berkeley Center for Law and Technology to organize a one-day symposium on the Law and Business of Online Advertising, April 18, 2008 in Berkeley. We have a first-rate group of speakers and a nice diversity of important topics. Best of all, registration is free and CLE is available at a nominal cost. Here’s the official notice:

With the explosive growth of online advertising, businesses and their counsel must be aware of new technologies, their legal implications, and evolving legal risks in the field. The Law and Business of Online Advertising brings together academics, practitioners, business leaders, and technology experts to discuss legal, policy, and technical developments in online marketing. This intensive event begins with two tutorials led by Professor Hal Varian (Chief Economist, Google) and Microsoft’s Kim Howell on the economics and technology of online advertising, followed by panels exploring online advertising issues faced by consumers, publishers, and advertisers. In-house and outside legal counsel who represent or will represent businesses with online advertising should attend, as should those developing or implementing online advertising technologies. Registration is free. To register and view the schedule and speaker bios, please visit the Conference website.

I hope to see you there!