Brand Spillovers Talk

By Eric Goldman

Yesterday, at the IP Scholars Conference at Boalt, I presented my paper currently titled “Brand Spillovers.” This is the evolution of my project from last year I was calling Trademark Adjacency. I’m still trying to think through this issue, so I would welcome your comments/input.

My slides

My “draft” paper (really, more of a high-level sketch)

Rebecca Tushnet’s writeup of the talk