Search Engines and Privacy

Wired runs an article on search engines using cookies to track searcher behavior. There is a certain “haven’t-we-heard-this-before” scaremongering in articles like this, especially the continued drumbeating against cookies and Gmail (which is a terrific service, BTW—best email account I’ve ever had). I have 100% confidence that search engines use cookies to help me accomplish my search objectives, so the anti-cookie paranoia strikes me as particularly extreme.