Quiznos Sued for User-Created Ads–Subway v. Quiznos
By Eric Goldman Doctor’s Associates, Inc. v. QIP Holders, LLC, 2007 WL 1186026 (D. Conn. April 19, 2007) Hey all you UGC evangelists, listen up! UGC is terrific, but there can be a dark side regarding legal liability. This case…
Referencing TM in Online Ad Copy May Be TM Use in Commerce–Hamzik v. Zale
By Eric Goldman Hamzik v. Zale Corp./Delaware, 2007 WL 1174863 (NDNY April 19, 2007) Another lawsuit against an advertiser for buying keyword advertising. In this case, the plaintiff claims a trademark in the term “Dating Ring” and says that Zales.com…
March 2007 Quick Links Part 2
By Eric Goldman Yesterday I posted the Google edition of my list of interesting items from March. Today I post the remainder of items that caught my eye last month. Trademarks/Brands * Bosley Medical Institute v. Kremer, 2007 WL 935708…
Regulating “Stealth” Marketing
By Eric Goldman I’ve never understood the legal distinctions between “editorial content” and “marketing.” To me, content is content. Certainly, content can have problematic/harmful attributes, such as false content. And often I want to know more about the identity of…
Miva Securities Litigation Rejects Most Click Fraud/Syndication Fraud Claims
By Eric Goldman In re Miva, Inc. Securities Litigation, 2007 WL 809686 (M.D. Fla. Mar. 15, 2007) Stockholders of Miva (formerly FindWhat) sued Miva, alleging that Miva had inflated its stock price by making false public statements. In this ruling,…
Affiliate Spam Liability is Fact Question–US v. Cyberheat
By Eric Goldman U.S. v. Cyberheat, Inc., 2007 WL 686678 (D. Ariz. March 2, 2007) This case deals with one of the great unresolved Cyberlaw questions: when is an online advertiser liable for the downstream behavior of its media outlets?…
February 2007 Quick Links
By Eric Goldman * The California Highway Patrol (which, for reasons unclear to me, has investigatory power here) has concluded that the Angelides campaign did not break any laws when they reverse-guessed URLs on Schwarzenegger’s website and found an unrestricted…
Search Engines Defeat “Must-Carry” Lawsuit–Langdon v. Google
By Eric Goldman Langdon v. Google, Inc., 2007 WL 530156 (D. Del. Feb. 20, 2007). My write-up on Langdon’s complaint from last summer. Langdon is a griper. He sought to buy ads on the major search engines to advance his…
January 2007 Quick Links
By Eric Goldman * Marketers (including Microsoft) are paying authors to write Wikipedia entries. Surprised?! * Also on the topic of Wikipedia and marketers, Wikipedia has tagged all of their pages NOFOLLOW so that there’s no way a marketer or…
Advertisers Settle NY Anti-Adware Action
By Eric Goldman Earlier this week, the New York Attorney General’s (NYAG) office issued a press release with the blazing all caps headline: GROUNDBREAKING SETTLEMENTS HOLD ONLINE ADVERTISERS RESPONSIBLE FOR DISPLAYING ADS THROUGH DECEPTIVELY INSTALLED “ADWARE” PROGRAMS Groundbreaking…or groundless? After…