Home


Biography

Tech & Marketing Blog

Goldman's Observations Blog

Writings

Presentations          

Classes

Resources

Contact


 

 

Technology & Marketing Law Blog


May 02, 2008

Spam Revisited: Virginia-style

By Ethan Ackerman

The Virginia Supreme Court revisits its First Amendment holding in Jaynes.

In what is likely a second stroke of luck for criminal spammer Jeremy Jaynes, the Virginia state Supreme Court recently granted a discretionary rehearing on the earlier 4-3 opinion. The Court limited review to First Amendment standing issues. These standing issues were the focus of skepticism in the dissent and in an earlier post on this blog.

The rehearing order is here.

This blog's earlier post discussing the ruling is here.

Posted by Ethan Ackerman at 03:26 PM | Spam | TrackBack



April 28, 2008

47 USC 230 Trifecta of Cases--Friendfinder, e360insight, iBrattleboro

By Eric Goldman

47 USC 230 cases have been coming at such a rapid clip that I've fallen behind. In this blog post, I'll catch up on three recent cases:

Friendfinder

Doe v. Friendfinder Network, Inc., 2008 WL 803947 (D.N.H. March 27, 2008)

This case involves the publication of a false user-supplied profile on adult dating/hook-up services operated by AdultFriendfinder and Various. Fake dating profiles have been the source of a fair amount of 230 litigation; see, e.g., the Anthony v Yahoo, Landry-Bell v. Various, Doe v. SexSearch, Barnes v. Yahoo, and of course the Carafano case. The Friendfinder case involves two allegations we haven't seen before: (1) when the plaintiff complained, the sites removed the profile but displayed the following message on the profile page: "Sorry, this member has removed his/her profile," which allegedly implied that the plaintiff in fact had authorized the page initially, and (2) portions of the fake profile had been displayed on third party sites as "teasers" to advertise the adult dating services.

The court quickly dismisses the defamation, intentional infliction of emotional distress and various soft tort claims per 230, even if the defendants affirmatively reposted the profiles and even with respect to pull-down menus used to help profile building. This opinion came out before the Ninth Circuit en banc ruling in Roommates.com, but taking Kozinski's disclaimers at face value, the discussion about pull-down menus should have survived Roommates.com.

The court also says that 230 protects the site-authored announcement on the removed profile because "the allegedly tortious nature of those statements proceeds solely from the association they create between the plaintiff and the content of the profile." This might be an important standard to help future courts determine when 230 governs allegations of false marketing representations predicated on bad user info.

The court takes a less defense-favorable direction regarding the right of publicity claim. In direct conflict with the Ninth Circuit's ccBill ruling, this court says that 230 does not preempt state IP claims. Personally, I think this court got the statutory construction right and the Ninth Circuit got it wrong. As this court correctly explains, a court cannot interpolate the word "federal" into 230(e)(2) if it uses intellectually rigorous statutory interpretation.

Having left open the state IP claims, the court (also correctly, IMO) says that a right of publicity claim is an IP claim while any other invasion of privacy claim (i.e., the other three prongs of Prosser's four privacy torts) is not.

The court also survives the plaintiff's allegation of a Lanham Act false designation of origin claim with respect to the use of the false profile in the advertising teasers. But why didn't the court examine the application of 230 to this Lanham Act provision, which arguably isn't an IP claim? I think the court considered the false designation of origin claim, as applied to a false endorsement, to be equivalent to a right of publicity claim, but it would have been nice for the court to unpack this assumption.

The litigation over teaser content raises a question that's been bothering me for some time--when is republication of user-supplied editorial content (in this case, the dating profile) as teaser content on third party websites legally governed as commercial advertising? Teaser editorial content is ubiquitous, but it also serves a marketing function that could (should?) be regulated by commercial advertising restrictions such as the right of publicity. Hey, if you're looking for a paper topic, I think this issue (use of user content in teaser content as a right of publicity issue) is a good one.

More discussion about this case: CMLP, Rebecca, Jeff Neuburger, John Leonard

e360Insight

e360Insight, LLC v. Comcast Corp., 2008 WL 1722142 (N.D. Ill. April 10, 2008)

e360 is an email marketer/alleged spammer. Comcast blocks their emails from getting to Comcast subscribers. e360 sues Comcast for a variety of torts. The court sweeps all of the claims away on a judgment on the pleadings per 230(c)(2), saying that spam filtering constitutes the blocking of objectionable content contemplated by the statute. Further, agreeing with the Kaspersky case, the court says that any good faith requirement in the statute is subjective, not objective, and e360 didn't plead any evidence of subjective bad faith. Case dismissed.

This opinion adds to the burgeoning caselaw under 230(c)(2) showing that it will crunch claims by anyone upset that their communications are being filtered. As applied to an IAP like Comcast, I think this raises an interesting angle in the net neutrality debate. If you're looking for a paper topic, it seems like it would be timely to recap 230(c)(2) jurisprudence and analyze its interplay with other speech-preserving doctrines (must-carry laws, Constitutional free speech restrictions, net neutrality, consumer protection requirements of disclosure, etc.).

iBrattleboro

Mayhew v. Dunn, 580-11-07 (Vt. Superior Ct. March 18, 2008)

This is a simple and clean opinion. The defendants operate the iBrattleboro.com website. A third party posted material to the website that allegedly harmed the plaintiff. The website operators get a judgment on the pleadings. Case dismissed. This is a nice illustration of 230 working exactly as it should. Some useful color on the case from CMLP.

Posted by Eric at 10:27 AM | Derivative Liability , Publicity/Privacy Rights , Spam | TrackBack



April 21, 2008

Still Standing? Catching Up on the Jaynes Case

By Ethan Ackerman

Virginia's 1st-Amendment-deficient Spam law is still standing, but only because the Va. Supreme Court closely split over whether Jeremy Jaynes had standing to challenge it.

A cynic could dismiss the most recent ruling in this fairly well-covered and dissected criminal spamming case with the familiar legal adage - "bad facts make bad law." But cynics never read this blog...

So what happened?
Jeremy Jaynes was apparently quite the spammer, until he got caught in 2003 sending large volumes of commercial solicitations to AOL users via email messages with forged or misleading headers and From: addresses. As a result, he was charged with criminal violations of Virginia's spam laws. The initial appeal in this case was covered in an earlier post.

At the Va. Supreme Court, Jaynes brought up the same three primary challenges (lack of jurisdiction, Dormant Commerce Clause violations, and 1st Amendment over breadth/vagueness violations) he raised at the Court of Appeals. He had the same unsatisfactory (for him) results. This previous post detailed where the Va. Court of Appeals' resulting opinion left things wanting on the First Amendment and jurisdiction front. If all was the same old-same old, however, I wouldn't be writing a separate post on the Va. Supreme Court's follow-up ruling. This opinion is a bit more rigorous, but runs into trouble (in my, and the 3 dissenters', minds) over First Amendment issues. As a result, this post is only going to focus on the First Amendment issues of the case. Spam law junkies looking for Dormant Commerce Clause, CAN-SPAM, or jurisdiction issues can read the next paragraph and then go here instead.

Hey wait? What about CAN-SPAM?
Astute readers may wonder where or if the federal anti-spam law comes into play here. The spamming in question took place in July 2003, before the passage of the effective date of the federal CAN-SPAM Act. While there's some question as to what degree this case, and other state laws on spam, could have been preempted by the federal anti-spam laws if it'd happened later, CAN-SPAM wasn't a retroactive law, and it didn't offer retroactive immunity.

On to the First Amendment (or outside it, in this case)
On appeal, Jaynes argued that the Virginia anti-spam statute swept overly broad in prohibiting some types of protected speech, in violation of the First Amendment. Virginia's particular prohibition on mislabeling or falsity in emails, commercial or otherwise, makes it particularly vulnerable to a First Amendment challenge. In fact, I'll come right out and say it: by not limiting itself to commercial emails, the law is almost certainly sweeping in emails that are protected under the First Amendment along with the unprotected fraudulent commercial speech that it can target.

There is vigorous First Amendment debate over each of the issues at play here. What degree of First Amendment protection does commercial speech have? Does commercial email get a different amount than other commercial speech? Does it matter if it's false? Misleading? Just in the headers, not in the content? Who decides? What if the emails are unsolicited, or sent in bulk? What if their headers are forged or altered? What if they're not commercial, but are still bulk? What if they're political? What if the 'altering' is just done to make the email effectively anonymous? Many spam cases at the state and federal level have turned on these distinctions. And the last issue - the scope of the First Amendment right to anonymous speech - drew a brief from the Virginia ACLU at each stage.

While the initial appellate opinion dealt unsatisfactorily with some of these issues, the Va. Supreme Court almost entirely sidestepped them. The Court found Jaynes' lacked 'standing' to even raise a First Amendment challenge to the law, and so declined to address the appeals court's findings on the merits of Jaynes' First Amendment claims. The funny thing is, in going out of its way to only decide standing and avoid a ruling on the merits, the Va. Supreme Court had to make almost all the legal and factual findings necessary to decide the merits.

A quick primer on Standing
'Standing' is a legal term of art that means it is proper for a particular person to be in court contesting something. Courts are vigilant about standing issues because most constitutions, state and federal, require that a particular person have it before they can challenge a law or bring a suit against another person. Standing decisions are also used to avoid deciding thorny issues before they're clearly at hand, or sometimes to avoid them altogether if the issue or law doesn't really apply to the person making the claim.

Take an animal lover in New York City, a wildlife watcher in Laramie, a commercial wildlife-watching guide operating in Yellowstone National Park, a wildlife biologist studying wolves at the University of Wyoming, and a wolf rancher operating a private free-range wolf farm outside of Cheyenne. Each of these people might be upset and allege harms related to a Wyoming statute that mandates the shooting of wolves. The law distinguishes between each of these categories by recognizing some and not others according to the principle of standing.

When someone is unfairly targeted by the way a law is enforced, or is actually prevented from doing something, or has been charged with committing a crime, they likely have standing to challenge the law - as it was applied to them. This is called an "as-applied" challenge to a law. It is a challenge only to the particular portion of the law applied to them in their particular facts and circumstances.

When a skateboarding youth contests her citation for loitering at the public park every time she joins up with her friends for a some skating, she's probably not alleging that the entire loitering statute is unconstitutional, or that the police can never issue a loitering ticket, but that a particular biased police officer is unfairly targeting her in a certain way that violates her First Amendment associational rights. This is an example of an "as applied" challenge.

On the other hand, in some cases a suit can be brought challenging a law outright, outside of a criminal or enforcement action. This particular head-on challenge is called a "facial" challenge to a law, and means that the law, as it is written, violates some other law or Constitutional principle. Facial challenges to a law are much less frequent precisely because many times standing is lacking. If Rosa Parks had sued Alabama over its bus segregation laws before she had ever been sent to the back of the bus, she would have had to allege that the law was unconstitutional "on its face," since it hadn't yet been "applied" to her.

Related to a facial challenge is an "over breadth" challenge. It alleges that a partially acceptable law sweeps 'overly broad,' catching protected activities up along with those that may legitimately be restricted. A "no leafleting without a name and address on the leaflet" law might be constitutional when enforced against a commercial door-to-door vendor, but not when enforced against a political pamphleteer. These different types of challenges matter because many times whether or not a person has standing depends on what type of challenge - facial, as-applied, or overbreadth - they are bringing.

A breath-taking run through the First Amendment 'overbreadth' exception to standing rules.
As succinctly admitted by the Va. Supreme Court in Jaynes, a litigant may have standing to raise an 'overbreadth' claim against a statute even if they did not have standing to raise a facial or as applied challenge, because "the United States Supreme Court has recognized an exception to the ordinary rules of standing when Constitutional claims involve the First Amendment."

Why relax the otherwise good and useful principle of standing? If it works, it works, right? In general yes, but when it comes to speech, extra protection is a good thing, and chilling speech, even potentially, is a bad thing according to the Supreme Court. Better an occasional court case that is somewhat hypothetical than a wide-sweeping law that makes people reluctant to speak because they might step afoul of it. As the US Supreme court explained in Broadrick v. Oklahoma,

Litigants, therefore, are permitted to challenge a statute not because their own rights of free expression are violated, but because of a judicial prediction or assumption that the statute’s very existence may cause others not before the court to refrain from constitutionally protected speech or expression.

So the First Amendment "over breadth" exception to standing serves to protect against laws that may chill speech. It's clearly a First Amendment protection device, and it's also clearly a procedural exception developed by courts. But which of those is it more like? That seemingly odd question turns out to make all the difference for Jeremy Jaynes' conviction.

A (not Constitutional?) means to a Constitutional End
If the over breadth exception is an element of federal Constitutional law arising from the First Amendment, state (and federal) courts generally must follow it. Further, any prior Supreme Court rulings on the issue are binding on state courts as well. However, if it is just a rule of standing, albeit one that happens to protect important First Amendment interests, then state courts are generally free to apply it or reject it according to the laws of their own state. Much like setting filing fee prices, or specifying the number of days in which a motion must be filed, or whether a particular state recognizes "psychotherapist-client" privilege, standing rules can and do vary from state to state.

So is the over breadth exception required by the First Amendment, or is it just a procedural rule that can be varied by pretty much any court or a state legislature? This kind of distinction - where a remedy or process guards a Constitutional right but (is or) isn't mandated by the Constitution - pops up in quite a few important Constitutional cases. Shockingly enough, reasonable people disagree, both in the US and in other countries with free speech laws facing similar questions.

Perhaps the most obvious US example of this distinction, and a helpful analogy, is the status of several procedural protections under the Fourth Amendment prohibition on warrantless searches. If police violate (or just plain don't get) a warrant but search a suspect or her premises anyway, does the Constitution require that any evidence seized be suppressed? Can the victim of the illegal search sue the police? The Supreme Court goes several ways depending on the question. In at least some cases, the Constitution itself provides a "Constitutional" right to sue, in other cases the suppression "remedy" or standing to sue turn on statutes or standing rules that may vary from state to state to federal law.

These types of inconsistencies seem to be creeping into over breadth doctrine as well, with some legal scholars warning against the trend away from a Constitutional view and toward a 'mere' procedural standing view. The same challenge seems to be facing other common-law countries with free speech rights as well.

OK, OK, the answer already...
It turns out that the US Supreme Court had already answered this particular question - or at least suggested a likely answer. In Virginia v. Hicks, even though the Court was ruling on the question of the degree to which enforcer discretion rendered a 'no loitering' statute overbroad, the Court also decided that state court standing rules, not the First Amendment or any other Constitutional considerations, determined whether the Virginia court even had to hear the over breadth challenge. According to a brief paragraph in the unanimous majority opinion written by Justice Scalia, "Whether Virginia’s courts should have entertained this overbreadth challenge is entirely a matter of state law."

To the State law, then...
In Jaynes, the Va. Supreme Court seized on this distinction in an effort to avoid admitting the Virginia spam statue is overbroad and infringes on the First Amendment. But how?

In a word, narrowly. 4-3, the state Supreme Court declined to hear Jaynes' First Amendment claims by holding that Virginia state law only required that over breadth standing be granted to someone actually able to allege the statute in question was unconstitutional 'as applied' to them - effectively collapsing over breadth challenges in state court into an 'as applied' challenge - at least in commercial speech cases. Of course the majority didn't couch its opinion like that, taking pains to state that the opinion preserved over breadth standing in most cases but only denied it to those commercial actors whose speech was clearly outside of the protections the First Amendment grants commercial speech.

Wait, I thought they weren't going to decide the First Amendment issue?
There are several shortcomings with the Jaynes majority opinion. The most glaring inconsistency is the choice to decide that Jaynes' commercial speech, by virtue of its falsity or tendency to mislead, isn't the type of commercial speech entitled to First Amendment protection. The court says:

Jaynes’ commercial speech would fail the initial requirement for First Amendment review under Central Hudson Gas and Fox because it is “misleading” on its face. In that circumstance, it is reasonable not to accord the speaker of such misleading commercial speech, admittedly unprotected in its own right, standing to vicariously raise the First Amendment claims of others.

At first glance, this seems reasonable - it is, after all, a correct statement of First Amendment law under the so-called Central Hudson test. The Supreme Court's various First Amendment commercial speech tests all use truthfulness and non-deceptiveness as an initial threshold, one of the more certain principles in this somewhat varying field. Jaynes' commercial spamming rather clearly fell on the false/misleading/illegal side of the First Amendment line.

That non-controversial decision was a decision on the underlying First Amendment issue in the case, however. It is exactly what the Virginia Supreme Court majority was saying couldn't be made because Jaynes lacked standing. Jaynes petitioned the court to address the First Amendment issue of overbreadth. The Virginia Supreme Court declined, concluding "Because we hold the standing issue is dispositive, we do not address the [First Amendment merits] analysis." In other words, Jaynes lacked standing to raise a First Amendment issue, and so it would be inappropriate to rule on that First Amendment issue. But to come to that standing conclusion, the Court decided the First Amendment issue of whether Jaynes' speech was the type of speech entitled to First Amendment protection.

So what else is wrong?
The three member dissenting opinion of the Virginia Supreme Court (from p. 33 on) takes issue with the majority ruling. It does so not on the tangential issue of its internal inconsistency I raised, but head on. To paraphrase the dissent, 'you've got it wrong, there's a reason every other court, state and federal, does it the other way.' The dissent delves into the important First Amendment principle of avoiding laws with a chilling effect on speech. It reiterates that this vital principle is the reason for an exception to the general standing doctrines. The dissent emphasizes the inconsistency between state and federal law on this issue. The dissent notes, and wisely the majority previously conceded, that in federal court Jaynes would have had standing. That's not just inconsistent, the dissent notes, but it will push cases construing Virginia statutes out of Virginia courts (where they now can't be brought) and into federal courts. It's Virgina's courts' job to construe these laws, the dissent please, and Virginia courts' job to remedy them if needed.

Epilogue
As noted last time, Jaynes is out of any mandatory appeals. This Virginia Supreme Court case was a discretionary review. Any US Supreme Court case would also be discretionary. As other bloggers have noted, this case splits the general Supreme Court trends on First Amendment issues, furthering the Supremes' trend of narrowing standing, but also offering less First Amendment protection to commercial speech than the likely-more-protective current Supreme Court might.

Posted by Ethan Ackerman at 09:44 AM | Spam | TrackBack



March 2008 Quick Links, Part I

By Eric Goldman

It's a sign of my busy March/April that I am just now postinng these...

Reputation/47 USC 230

* I have a lot to say about the JuicyCampus story (AP, MSNBC, Chronicle of Higher Education). Unfortunately, I ran out of time to write a full blog post on the subject. For now, some quick thoughts about this interesting and complex situation:
- Taken to its logical conclusion, 47 USC 230 naturally enables sites to do absolutely nothing to restrict harmful speech. (I'm not saying that accurately describes JuicyCampus--I don't have enough facts to make that claim). However, that's not an unexpected failure of the statute--it's the natural consequence of the statute's design. Any concerns about the costs of unrestricted speech fora need to compared with the costs of more regulated systems. It's not clear that one result is automatically better than the other, and certainly there are costs implicit in all solutions. Sam Bayard explores this issue more.
- Sites that lack credible information will face marketplace responses regardless of any legal rules. In JuicyCampus' case, the marketplace responses include consumers deeming the site not credible, plus intermediaries (in this case, universities) may simply block access by its core users.
- Any possible legal action by the New Jersey Attorney General over JuicyCampus' facilitation of harmful speech should be unambiguously preempted by 47 USC 230--even after Roommates.com.
- The attempted legal bypass to 47 USC 230--trying to convert a negative covenant from the users in the user agreement into an actionable affirmative marketing representation by JuicyCampus--is analytically corrupt. It's also not the law, and it's been rejected in several 230 cases (Noah v. AOL comes immediately to mind). Rebecca has more to say on this issue.
- If negative behavioral covenants by users in a user agreement are actionable affirmative marketing representations that such behavior isn't occurring, then the Internet is a target-rich ecosystem because I imagine that just about every Internet company is eligible for enforcement actions.
- Isn't it typical of an enforcement action to go after the target's vendors (in this case, JuicyCampus' ad networks) and watch them instantly fold?
- This issue reminds us that a website can't promise its users anonymity if it allows anyone else (such as an ad server) to serve up portions of its page and thereby have the ability to collect the same server log data.

* Ciolli v. Iravani: The AutoAdmit lawsuits spill over into a new battleground. As I said when I first blogged on the case, this is a "very messy situation" that has only gotten messier.

* Nemet v. ConsumerAffairs.com. Another lawsuit against an online consumer review site for publishing allegedly defamatory negative critiques.

* Steinbuch v. Cutler, 2008 WL 596747 (8th Cir. Mar. 6, 2008). Steinbuch's lawsuit against Hyperion, the publisher of the Washingtonienne book, can continue in Arkansas. His other claims must proceed in Washington DC if at all.

* Washington Post: Due to the speed at which gossip moves over the Internet, "compared with the pre-Internet era, politicians are less likely than ever to survive a sex scandal with their careers intact."

* H. Brian Holland, In Defense of Online Intermediary Immunity: Facilitating Communities of Modified Exceptionalism, 56 U. Kan. L. Rev. 369 (2008). Prof. Holland wrote a paper I had been meaning to write! He explains how 47 USC 230 enables online communities to use a variety of self-governance structures, while a different liability regime would give communities fewer choices and thereby inhibit community formation and management.

Search Engines

* A Canadian web network called Geosign received $160M of VC money but the company was rendered worthless overnight when Google changed its policies and cut off traffic. Domainers beware!

* New book worth checking out: WEB SEARCH: MULTIDISCIPLINARY PERSPECTIVES (Amanda Spink & Michael Zimmer, eds.) (Springer 2008). A nice cross-section of essays on search engine issues from multiple disciplines.

* Need some original content to improve your SEO? You can automatically generate it through splogging, or you can pay actual humans a small amount of money to write short articles. If the cost is low enough and the SEO credit for truly original content is high enough, the latter may end up being a better economic deal.

Spam

* The FTC has lost a jury trial against Impulse Media on its theory that Impulse Media is liable for the spam sent by its affiliates. This is a pretty important decision because (1) the FTC/DOJ rarely lose at trial, (2) their expansive theories about liability for affiliate behavior may be legally incorrect, and (3) the FTC has strong-armed numerous defendants into settlements based on its theory, and future defendants now be willing to fight back.

* On that topic, Cyberheat won an early round in litigation with the FTC over its affiliate practices but has now settled up with the FTC. The settlement gives some guidance about the FTC's thoughts of how marketers should police affiliates, but the Impulse Media jury loss may undermine the teaching of this settlement.

Posted by Eric at 08:32 AM | Derivative Liability , Licensing/Contracts , Marketing , Search Engines , Spam | TrackBack



March 02, 2008

Feb. 2008 Quick Links

By Eric Goldman

Advertising

* BusinessWeek: Monetizing social networking sites isn't as easy as everyone had hoped, clickthrough rates are through the floor (0.04%!), and ad proliferation on the sites is driving users away.

* Wilbur, Kenneth C. and Zhu, Yi, "Click Fraud" (January 2, 2008). This paper appears to argue that search engines can increase their profits by failing to disclose the true rate of click fraud on their network.

* In re Miva, Inc. Securities Litigation, 2008 WL 450037 (M.D. Fla. Feb. 15, 2008). This lawsuit alleges that Miva and some associated individuals understated or misreported Miva’s reliance on click fraud, spyware and third party distributors in its public statements and thus inflated the company's stock price. Last year, the court dismissed many of the allegations but let a couple survive. In this ruling, the court dismisses a few more defendants from some statements and lets the rest of the case proceed.

* Going-out-of-business sales are often just another scam. (HT ContractsProf). Note this is completely consistent with economists’ theoretical predictions of final-period behavior of trademark owners.

Google

* Google's stock has lost $70B in market cap in 7 weeks. Oh darn. Clickz offers some theories about why Google's clicks are declining. Could lower rates of click fraud be part of it?

* Hal Varian, Google's Chief Economist, argues that Google's marketplace success is solely due to its "secret sauce" (i.e., the advantage of learning by doing) rather than any defects in the marketplace.

Spam

* Jaynes v. Virginia (Va. Sup. Ct. Feb. 29, 2008). By a 4-3 vote, the Virginia Supreme Court upheld Jeremy Jaynes' 9 year sentence for violating Virginia’s spam law.

* Silverstein v. Experienced Internet.com, 2008 U.S. App. LEXIS 3364 (9th Cir. 2008). Ninth Circuit dismissed a CAN-SPAM lawsuit for lack of jurisdiction when the defendants attest that they didn't send the message and aren't local.

Domain Names

* NSI has been sued for its practice of grabbing pre-registration domain names based on WHOIS searches. The complaint. Good luck defending those practices, NSI!

* Two more breathy articles about the economics of domaining from the New York Times and Network World.

47 USC 230

* Johnson v. Barras, 2007 CA 001600 B (DC Superior Ct Feb. 1, 2008). Court dismisses a lawsuit against a website for republishing a defamatory story per 47 USC 230.

* Yet another doomed lawsuit against MySpace for facilitating communications between an adult male and an underage female that led to sex. Sam Bayard's comments.

Pornography

* NY Lawyer (login required): "Defense Bar Sees Growing Practice in Internet Sex Crimes"

* A federal obscenity prosecution for publishing graphic short stories (without pictures) on the Internet? As Tim Wu says, "astonishing."

* The Utah legislature is considering entering the marketplace again, this time through a certification mark program for Internet access providers who are willing to combat porn. See HB407. Of course, the Utah legislature has had terrific success in the past creating successful new business opportunities that the marketplace has overlooked.

User-Generated Content

* Nick Carr: "What we've seen happen with self-regulating communities, both real and virtual, is that they go through a brief initial period during which their performance improves - a kind of honeymoon period, when people are on their best behavior and rascals are quickly exposed and put to rout - but then, at some point, their performance turns downward. They begin, naturally, to decay." Like, I think, Wikipedia.

* Slate on the top-heavy nature of contributions to Wikipedia and Digg.

* Christian Science Monitor: Teachers Strike Back at Students' Online Pranks.

* Sam Bayard on a motion to quash in the AutoAdmit case.

Reputation

* eBay no longer lets sellers leave negative/neutral feedback for buyers. This putatively stops sellers from retaliating against buyers who leave legitimate complaints, but it also skews the database towards only positive reviews, which ultimately undercuts its credibility.

* In India, where courtships remain very brief by US standards and grooms can be paid dowries by the bride's families, there is an emerging trend for brides to hire "wedding detectives" to ferret out the scoop on grooms and whether their representations are correct.

* Funny article on being a secret shopper for Consumer Reports.

* Dan Solove's book, The Future of Reputation, is now available online for free. Ethan's review of the book.

Patents

* Six years later, eBay finally buys it now: eBay v. MercExchange settles with eBay buying out some of MercExchange's patents and licensing others.

* Mike Masnick: "Psst! Patent Examiners Do Not Scale"

Copyright

* Mike Masnick: “Why We Should All Want Politicians Who Plagiarize.”

* Do Not Resuscitate...My Copyrights (funny).

Miscellaneous

* Citizen Media Law Project has a useful discussion on getting insurance for cyberlaw risks.

* People v. Fernino, 2008 WL 382348 (N.Y. City Crim. Ct. Feb. 13, 2008) (woman violated a no-contact order when sending a MySpace message to the person).

* Mike Masnick: "We Need A Broadband Competition Act, Not A Net Neutrality Act"

* A retrospective on some of the leading dot-coms from the 1990s.

Posted by Eric at 05:32 PM | Content Regulation , Copyright , Derivative Liability , Domain Names , E-Commerce , Internet History , Marketing , Patents , Privacy/Security , Search Engines , Spam , Trademark | TrackBack



February 12, 2008

Jan. 2008 Quick Links (Non-IP Edition)

By Eric Goldman

47 USC 230

* Doe v. SexSearch, the case absolving a website for age verification of its users, has been appealed.

* The Supreme Court denied cert in Parker v. Google. See 2008 WL 114262.

* NYT update on the Subway v. Quiznos lawsuit. I'm still waiting to see how the CCBill case affects the legal analysis.

Ripoff Report

* CMLP reported that Energy Automation Systems v. Xcentric Ventures has settled.

* A lot of people would love to take down the Ripoff Report. The latest (perhaps unexpected) opponents--the SEO crowd. See here, here and here. Definitely not a group I'd want to have gunning for me...

* Sarah Bird wrote the blog post I wanted to write: a recap of all of the litigation involving the Ripoff Report and its related entities. She updates a number of cases I've blogged about here.

Privacy

* The quest to find defendants in the AutoAdmit lawsuit has spilled over to unrelated websites whose URLs were posted to AutoAdmit, on the theory that AutoAdmit users were likely to have visited there prior to or after the links were posted. See the plaintiff's motion. This has proven to be a controversial move; see critiques from Mike Masnick and Sam Bayard.

* World Privacy Forum's Top Ten Opt Outs.

* The Privacy Rights Clearinghouse has compiled a master list of all the data breaches that have been announced.

Spam

* Venkat on 4 years of CAN-SPAM. I think the best we can say is that CAN-SPAM hasn't destroyed email as a communication tool, but I am skeptical that its significant transaction costs are outweighed by its benefits.

* Search Engine Land shows Wired that its wiki isn't spam-proof and then apologizes for it.

Marketing/Advertising

* Greg Linden predicts a dot-com crash in 2008 where a dry-up of investment capital will lead to marketing desperation: "Much like we saw after the 2000 crash, it is likely that those with little to lose will attempt scary new forms of advertising. The Web will become polluted with spyware, intrusiveness, and horrible annoyances. None of this will work, of course, and there will be lawsuits and new privacy legislation, but we will have to endure it while it lasts."

* Oddee has some vintage ads that couldn't be made today.

Blogging

* Examples of how blogging is actually increasing some companies' sales.

* Giving in to cyberspace exceptionalism, a divorce court judge ordered a husband to stop blogging about the wife. Fortunately, the judge soon realized his error and reversed course, basically throwing up his hands saying "I don't know what to do here." Garrido v. Krasnansky, No. F 466-12-06 (Vt. Fam. Ct. Jan. 14, 2008).

Miscellaneous

* Once again, Mike Masnick says what I was thinking better than I could: "Both Microsoft And Google Are Probably Best Off Shutting Up About Monopolies."

* Wired has a great article on scraping data from major Internet players, many of whom themselves use scraping-like methodologies to gather data: "But beneath all the kumbayas, there's an awkward dance going on, an unregulated give-and-take of information for which the rules are still being worked out. And in many cases, some of the big guys that have been the source of that data are finding they can't — or simply don't want to — allow everyone to access their information, Web2.0 dogma be damned."

* The FTC has cracked down (again) on a website for inadequate security. This time, the e-tailer "Life is good" promised that "all information is kept in a secure file" but a hacker got good stuff (credit card #s, etc.) anyway. The FTC pointed to several deficiencies, including (1) the retailer's failure to store the sensitive data in encrypted format, (2) inadequate efforts to identify and patch security holes, and (3) inadequate monitoring of intrusions.

* Krause v. Chippas, 2007 WL 4563471 (N.D. Tex. Dec. 28, 2007). Court says a website user was bound to the contract when "lead page" of website said "USE OF THIS SITE AND OR SERVICES OFFERED WITHIN THIS FUTURESCOM.COM SITE SIGNIFIES YOUR AGREEMENT TO THIS SERVICE AND USAGE AGREEMENT."

* An interesting British study explains the downsides of government-mandated disclosures to consumers. HT Rebecca.

* I participated in a 30 minute podcasted conversation on the Lawyer 2 Lawyer show on the topic of social networking sites.

* I have 2 copies left of my 2007 Cyberspace Law course reader. First 2 people to email me with a request and their mailing address get them. [UPDATE: Gone!]

Posted by Eric at 05:50 PM | Derivative Liability , Licensing/Contracts , Marketing , Privacy/Security , Spam | TrackBack



December 14, 2007

Oct.-Nov. 2007 Quick Links, Part 2

By Eric Goldman

Marketing/Branding

* To stimulate demand for its services, the British postal service is pointing out that snail mail is a good way to use olfactory marketing. Try to keep up with THAT, spammers! But doesn't this give new meaning to the observation that “junk mail stinks”...?

* Dunlop Tires offered a free set of tires to people who would get a tattoo of the company's logo. This tops a past promotion where they gave free tires to anyone who got tire tracks shaved into their hair. As a promotion, tattoos have an obvious advantage over hair-shaving because hair grows back. See my comprehensive post on tattoo advertising.

* As the Internet increases price competition and reduces margins in the jewelry market, diamond manufacturers are trying to prop up prices by branding their diamonds.

* Another lawsuit over the scorching-hot Hannah Montana concert tour—this time, alleging that the Hannah Montana fansite overpromised priority access to tickets.

* Anthony v. Yahoo, which involved a claim that Yahoo misled consumers of its dating service, has settled for $4M.

* I enjoyed this YouTube Video, Mr. Spam Man. Brought to mind the Spam-Free-or-Die video, which is still funny today.

Copyright

* William Patry on crazy copyright rulings against the “segOne,” a device that allows retailers showing broadcast TV to their patrons to substitute in ads sold by them instead of the ads sold by the broadcasters.

* Textile Secrets International, Inc. v. Ya-Ya Brand, Inc. (C.D. Cal. Oct. 31, 2007). 17 USC 1202 (the restriction on modification/removal of “copyright management information”) has been rarely interpreted, so this is a noteworthy case on that basis alone. This case involved the removal of CMI in offline activities. The court concludes "Court nevertheless cannot find that [1202] was intended to apply to circumstances that have no relation to the Internet, electronic commerce, automated copyright protections or management systems, public registers, or other technological measures or processes as contemplated in the DMCA as a whole."

* The Copyright Office has (finally) updated its electronic copy of Title 17.

Blogging

* David Hoffman discusses some considerations when structuring a group blogging LLC's operating agreement.

* U.S. v. Citgo Petroleum Corp., 2007 WL 4116066 (S.D. Tex. Nov. 19, 2007). An attendee at a trial blogs some of her observations about the jury. Her reward? One of the litigants can depose her as having potentially relevant information about jury impartiality. See my first-hand experience with potentially being deposed due to a blog post.

E-Commerce

* College students are ordering tires, pool tables and Winchester rifles online.

* The Canadian taxing authorities have won a victory allowing them to order eBay’s US company to disclose vast amounts of transactional data that presumably will be cross-checked against Canadian PowerSeller tax returns.

Miscellaneous

* Express Media Group, LLC, v. Express Corp., No. C 06-03504 WHA (N.D. Cal., May 10, 2007). Martin Samson's summary: "Court finds defendant, who claimed to have purchased plaintiffs' Express.com domain for $150,000 from someone who purported to be, but was not, the domain's Administrative Contact, guilty of conversion and directs defendant to return the domain to plaintiffs."

* Fallout from the Oracle v. SAP case: SAP may sell TomorrowNow, and several TN executives have been axed.

* A good use for a geolocated cellphone-mediated information service: the location of the nearest public toilet.

* Declan rallies against a federal "Do Not Track" list.

* NYT: US News & World Reports is getting into the consumer review business by aggregating third party opinions. According to the NYT, "The magazine has searched the work of dozens of automotive reviewers at newspapers and magazines, assigned a numerical value to each review (a process U.S. News describes as complex, rigorous and top secret), and then aggregated those into final scores. The Web site offers a description of each vehicle, sprinkled with snippets of quotes from those reviewers, so that it reads as much like a Zagat's restaurant blurb as something you might find in Consumer Reports."

* Don'tcensorme.com: a website for commenters who believe that their comments have been deleted by moderators on hubris overload.

* BusinessWeek: 101 Best Web Freebies.

Posted by Eric at 08:20 AM | Copyright , Domain Names , E-Commerce , Marketing , Privacy/Security , Spam | TrackBack



December 11, 2007

Facebook v. ConnectU Update

By Eric Goldman

Facebook, Inc. v. ConnectU LLC, 2007 WL 4249924 (N.D.Cal. Nov. 30, 2007) (denying sanctions); Facebook, Inc. v. ConnectU LLC, 2007 WL 4249926 (N.D.Cal. Nov. 30, 2007) (dismissing individual defendants)

You may recall the intertwined relationship between ConnectU and Facebook. ConnectU was a dorm-room project at Harvard. The students hired Mark Zuckerberg to help with the programming. Shortly thereafter, Zuckerberg started a competitive site called Facebook, instantly spawning acrimony between the parties that persists until today. Facebook is now allegedly worth $15B, ConnectU is worth a trivial fraction of that, and both parties seemed destined to pour their entire net worth into suing each other into oblivion. At the rate they are going/spending, all of the lawyers' kids will be able to afford Harvard where they can make their own "friends" in the dorms.

There are 2 main battlefronts. ConnectU and its owners are suing Facebook and Zuckerberg in Massachusetts alleging that Zuckerberg ripped off their IP. Facebook is suing ConnectU in California for allegedly harvesting user email addresses from Facebook and spamming the users with competitive exhortations. In my previous post on the Facebook v. ConnectU lawsuit, I explained how ConnectU cleaned out some of the harvesting/spam related claims.

These two latest rulings relate to the Facebook v. ConnectU lawsuit as well. In one ruling, the court dismisses three of the individual defendants (Cameron and Tyler Winklevoss and Divya Narendra) because they are not subject to jurisdiction in California. Facebook initially sued in California state court, which concluded that it lacked jurisdiction over these three individuals, a result that Facebook tried to relitigate in federal court. This court responds: "Even if the Superior Court reached an incorrect legal determination, the outcome is conclusive. Facebook 'does not now get a do-over.'"

In the other ruling, the judge rejects Facebook's claim for sanctions against ConnectU and some of the individual defendants. Facebook's argument is based on an apparent inconsistency in claims made by the defendants in the California state court and the Massachusetts court (in CA, defendants claimed that Narendra was a member of ConnectU's LLC; in Massachusetts, the defendants claimed he wasn't). The court determines that the facial inconsistency is actually reconcilable (due to a Delaware law that allows retroactive membership in an LLC combined with the different times the fact was asserted) and rejects sanctions accordingly, although the judge suggests that the Massachusetts court might feel differently about sanctions.

Collectively, these two rulings represent yet another preliminary skirmish between the parties before they reach any substantive evaluations of any of their respective claims. Given that the ConnectU v. Facebook lawsuit has been going on for 4 years, that's a lot of wheel-spinning. C'mon Facebook, throw the ConnectU folks a billion or two so that you can free up your time to focus on more pressing matters, like how to generate revenues without abusing your users' privacy.

Posted by Eric at 09:15 PM | Spam | TrackBack



December 10, 2007

Yale Reputation Economies Symposium Recap

By Eric Goldman

Reputation is a hot topic in Cyberlaw circles, so the Yale ISP conference on Reputation Economies in Cyberspace came at a propitious time. Some of my meta-observations from the talks.

1) We lack a uniformly accepted definition of reputation. During the conference, it was clear that most speakers were working with their own idiosyncratic definitions. Without a standardized definition, people can easily talk past each other.

2) Reputational systems are everywhere--FICO scores, letters of recommendation, Google PageRank, product review sites like Epinions, spam filters, employee evaluations, etc. I plan to catalog them in my next big paper. For now, Jonathan Zittrain gave two interesting examples: (1) British pubs are now taking patrons’ fingerprints and publishing a blacklist of rowdy pubgoers to other pubs, and (2) websites allow angry drivers to criticize bad drivers by license plate number.

3) We often treat reputation as a monolithic assessment (good or bad), but it is granular and contextual. Reputation systems need to reflect these nuances, and we’re seeing movement in that direction. For example, eBay is considering more granular feedback scores, which might entail different scores for product description accuracy and shipping speediness. However, increased granularity is subject to the accuracy/simplicity tradeoff—increased complexity improves accuracy but makes it more costly to participate in the system.

To overcome the accuracy/simplicity tradeoff and reduce collection costs, reputational data can be collected automatically. Bill McGeveran compared Facebook’s automatic collection of recommendations through Beacon with ratemyprofessor.com (a site I’ve critiqued before--1, 2, 3), where the communication costs discourage students from providing feedback unless they hold extreme views (i.e., love it/hate it).

Jonathan Zittrain suggested that people should be able to request that some information should not become part of their reputation. He gave robots.txt as an analogy; it is a voluntary standard that web publishers can use to keep content (that might have reputational implications) out of the search engines, which in turn significantly reduces its visibility. Although robots.txt is voluntary, it is widely followed. Jonathan thinks a similar voluntary system might be helpful for reputational data.

4) As noted by several speakers, reputation has economic value that can be converted into cash. For example, spammers have better delivery success—and thus make more money—if they can work with a high-reputation email address that is less likely to be blocked/filtered, and an seller with high feedback commands premium prices for his/her auctions. These payoffs create incentives for “bad guys” to capitalize on undeserved reputation, leading to the hijacking of high-feedback accounts and feedback-inflating activity (such the serial consummation of penny auctions) that can be used for a short but intense burst of fraud.

Bill McGeveran gave Facebook’s Beacon as another example of reputation’s selling power. In that case, Facebook and marketes are engaged in “reputational piggybacking” to get extra credit from the “recommending” user’s validation.

Because reputation has economic payoffs, we are tempted to provide property-like protections for reputation. Trademark law is an example of this in the commercial context. In contrast, with respect to individuals, damaged reputations can have significant non-economic harms that are not well-handled through property systems. Discussions about legal protection for reputations can get confusing when economic protectionism are conflated with these non-economic harms.

5) No reputational system will be perfectly accurate. Any system will have Type I and Type II errors. So how accurate must a reputational system be for it to be credible? We should assess this question by comparing a reputational system’s errors against the errors from alternative systems (or the absence of the system altogether).

A reputational system might be improved through more robust error correction mechanisms. Jonathan Zittrain gave the example of the Google News feature that allows a quoted individual to add comments right below the article. This reminded me a lot of Frank Pasquale’s asterisk proposal.

6) Reputational information is time-sensitive in that more recent reputational information is more useful to assessing reputation. Jonathan Zittrain proposed a concept of “reputational bankruptcy” where "old" information could be permanently suppressed because it is not useful to make future assessments. He analogized this to the time-based degrading of eBay’s feedback score, which segregates transactional information by date (i.e., 1 month, 6 month, all time).

More resources on this topic:
* notes from my talk
* my article on the intersection between online word of mouth and trademark law
* the collection of position papers from the event
* other recaps: the conference wiki, Jenny Ambrozek, James Grimmelmann, Aldon Hynes, Greg Lastowka, Andy Oram, Frank Pasquale (1, 2), Rebecca Tushnet (1, 2, 3, 4), Michael Zimmer

Posted by Eric at 10:27 PM | E-Commerce , Publicity/Privacy Rights , Spam , Trademark | TrackBack



November 21, 2007

Search Redirection Tool Could Be Trespass to Chattels--Burgess v. EForce

By Eric Goldman

Burgess v. EForce Media, Inc., 2007 WL 3355369 (W.D.N.C. Nov. 9, 2007)

Every now and then a consumer goes on a me-vs.-the-world bender and decides to unilaterally save society by suing everyone in sight. Burgess' anger over unwanted advertising may have sparked such a campaign. His previous appearance on the blog involved his pro se lawsuit against American Express and many other major brand names for unwanted pop-up ads. In that ruling, the court intimated that advertisers could be liable for contributory trespass to chattels.

In this companion action, Burgess sued a number of defendants for spam. The court rejects his CAN-SPAM claim for lack of standing (he doesn't qualify for the limited private causes of action).

Burgess also sued for the installation of search redirection client software, claiming it was a privacy invasion, trespass to chattels, and "illegal conduct." The defendants first tries to dismiss the claims as preempted by CAN-SPAM, but CAN-SPAM's preemption clause does not apply to generally applicable laws like privacy invasions and trespass to chattels. Nevertheless, the magistrate report (approved by the judge) dismisses the privacy invasion claim for failure to state a claim, saying:

While the undersigned shares in plaintiff's frustration with the internet and the unconscionable applications that interfere with one's use and enjoyment of technology--and at times display offensive websites--frustration of purpose is not an invasion of privacy. Further, the undersigned cannot find any North Carolina case recognizing a cause of action for invasion of privacy based on computer viruses that redirect internet searches or inquiries, or any cases that would suggest that similar such conduct in other fields would support such a claim.

The "illegal conduct" claim was also dismissed.

On the other hand, building on Burgess prior ruling in state court, this court refuses to dismiss the trespass to chattels claim. Citing to Sotelo and others, the court says that Burgess' "pro se pleadings are not a model of clarity but nevertheless suffice to state a claim for trespass to chattels. He sufficiently alleges actual possession of his computer and 'unauthorized, unlawful interference' with his use of this personal property." So the Sotelo precedent marches on, even though this court (as with the prior Burgess court) doesn't acknowledge Hamidi, Mummagraphics or the other cases that would put these expansive trespass to chattels rulings in serious doubt.

As a result, Burgess' case lives to see another day. I'm sure we haven't heard the last from him!

Posted by Eric at 02:32 PM | Adware/Spyware , Publicity/Privacy Rights , Search Engines , Spam | TrackBack



October 09, 2007

Spam Crime Loss Not Measured by Defendant's Gain--US v. Kilbride

By Eric Goldman

US v. Kilbride, 2007 WL 2774487 (D. Ariz. Sept. 21, 2007)

Kilbride and his co-defendants are porn spammers who have been convicted of obscenity charges and criminal violations of CAN-SPAM. They face very long jail sentences. Their prosecution has produced a number of interesting/groundbreaking rulings, but this post focuses on the court's discussion about sentencing for CAN-SPAM crimes.

Spam crime sentences are governed by Sec. 2B1.1, the sentencing guideline applicable to theft. In 2004 comments to the Sentencing Commission, my former Marquette colleague Michael O'Hear and I expressed some concern about this model for measuring spam losses, particularly that it would significantly overcount the harms caused by spam.

As far as I know, this is the first case discussing the measurement of harm/loss in a CAN-SPAM crime sentencing. The court does a good job evaluating the evidence. First, contrary to the fears Michael and I expressed, the judge correctly ignores any alleged harm to end user-recipients because there was no evidence these individuals suffered a pecuniary loss. Second, the court largely rejects the government's argument that the loss should be measured by the defendants' gain (over $1.1M in profits). Instead, the judge only gives credit to the evidence showing that AOL suffered less than $10,000 of "loss" from the porn spam, computed by AOL's cost to investigate complaints over the spam (the government did not present evidence for other email service providers). As Michael and I explained in our comment, I'm not even sure AOL's investigation costs should count as a loss attributable to the defendants, but at least the dollar amount is comparatively low.

So while I'm still not sure 2B1.1's loss table is the right way to measure spam harms, it's heartening to see the judge resist overcounting. At the same time, it's impossible to ignore the significant litigation costs over this issue. Porn spammers have lots of money and face long jail sentences, so it isn't surprising that they will fight vociferously over loss calculations. Perhaps there are better ways of measuring loss that would reach fair results without these heavy litigation costs.

UPDATE: The defendants were sentenced to 5 years each.

Posted by Eric at 01:19 PM | Spam | TrackBack



August 13, 2007

2007 Cyberspace Law Syllabus

By Eric Goldman

I've posted my 2007 Cyberlaw syllabus. Unlike the past few years, which were a little slow cyberlaw-wise, the past 12 months saw a lot of important developments. Let me recap some of changes I made to my reader reflecting these developments:

Additions

Copyright: I added the Cablevision case (after editing out some of the mind-numbing description of cable technology), which provides an interesting exposition on how the source of bits matters in copyright law (we'll reinforce that message with the Amazon.com "server test"). I companioned the Cablevision with the Field case to show a very different philosophy about "volitional" server activity, so I'll ask the students to see if they can reconcile the two cases.

I struggled with how to handle the Ninth Circuit's troika of Perfect 10 opinions. The opinions are long, complicated and irresolute, but it's hard to discuss one without discussing the other two. I decided to include all three but I don't feel great about that decision, given that it takes 115 pages (about 1/6 of my total reader) to work through the three cases, and I'm not sure students will come away any smarter about Ninth Circuit online copyright law after reading all three.

Trademark. I substituted the FragranceNet case for the 1-800 Contacts v. WhenU case. The 1-800 Contacts case remains a very important keyword law precedent, but as a teaching case it was just so-so. The adware subject matter increased the complexity, and it punted on the most interesting question of search engine liability. However, most of the other recent keyword law cases have been even less teachable. Fortunately, the FragranceNet case does a pretty job of recapping the 1-800 Contacts case as well as other recent decisions, and it frames the policy issues nicely. I've paired it with the Playboy v. Netscape case, which will make a good compare/contrast. However, if the Second Circuit gets off its duff, I'd be thrilled to substitute in the court's opinion in the Rescuecom appeal. (I'd be even more thrilled if the court reaches the "right" result!).

I also updated my materials to reflect the Trademark Dilution Revision Act.

230. I continue to stick by the seminal Zeran case, which remains both powerful precedent and a colorful teaching case. However, this year I added the Ninth Circuit hairball Roommates.com opinion. I really didn't want to--it's such a messy opinion--but I think for now the case represents a vitally important incursion into 230 law that any good Cyberlawyer needs to know about it (even if they don't know what to do about it). If we're lucky, perhaps the Ninth Circuit will rehear the case en banc and issue a new and more lucid opinion before I have to teach the existing opinion.

In addition, I created a new module on "blogs and social networking sites" and added the Doe v. MySpace case, a great opinion for exploring the differences between online and offline "premises."

Spam. I teach spam at the semester's end, when time is running out, so we'll see what I'm actually able to cover this year. I've added two recent cases: the Mummagraphics case, which wiped out a lot of state anti-spam laws and has a nice interplay with trespass to chattels, and the MySpace v. theglobe.com case, which has an odd contrast with Mummagraphics on the state anti-spam statutory analysis; plus it shows how online contracts can substitute for legislative rights.

Other. I added some explanatory material, including my standard dog-and-pony CLE presentations on keyword law and blog law and my brief distillation of social networking site law. I also updated the CRS on Spyware.

Other Changes

* I eliminated my standalone section on "search engines" and folded the material into the rest of the reader. I think there's pedagogical value to isolating and deeply exploring search engine issues, which is why I initially segregated the material. However, search engine issues crop up throughout the foundational material, so I'm not sure that segregation worked.

* I deleted the following material:
- Corbis v. Amazon. This was an excellent case to teach 512, but I think the ccBill case superseded it in a number of respects.
- the district court opinion in Perfect 10 v. Google, which was superseded by the Perfect 10 v. Amazon Ninth Circuit opinion.
- 1-800 Contacts v. WhenU (as discussed above)
- Alaska SB 140, which I ran out of time to discuss last year.

Deliberately Excluded

* The Utah anti-keyword advertising law represents one of the most important statutory changes of the year, but I omitted it because I anticipate Utah will modify it, and there's no point teaching a moot law.

* I skipped the Unlawful Internet Gambling Enforcement Act. I've generally shied away from teaching online gambling in Cyberlaw; the topic requires a lot of time to teach, making it hard to squeeze into a semester-long survey course. Plus, the new law is an analytical mess, so I'm not sure what the students would get out of the discussion.

* We were so excited to get the California Supreme Court's Barrett v. Rosenthal ruling, but the actual opinion doesn't add much to Zeran, so I thought it wasn't worth the time.

Posted by Eric at 07:57 AM | Adware/Spyware , Copyright , Derivative Liability , Internet History , Search Engines , Spam , Trademark | TrackBack



August 06, 2007

CAN-SPAM Defendant Awarded $111k in Fees/Costs--Gordon v. Virtumundo

By Eric Goldman

Gordon v. Virtumundo, 06-0204-JCC (W.D. Wash. Aug. 1, 2007)

I believe this ruling represents the first time that a CAN-SPAM plaintiff has been ordered to pay attorneys' fees and costs to a defendant. As a result, it's a leading example that courts can and do grow tired of bogus anti-marketing lawsuits, and perhaps it will serve as an expensive warning to CAN-SPAM plaintiffs to ensure the merits of their lawsuit.

Gordon is an uber anti-spam plaintiff, leading countless CAN-SPAM lawsuits. (Ethan blogged a little on Gordon's litigation here). As the court describes, Gordon runs a "spam business"--basically, a for-profit plaintiff litigation shop to go after spammers (the court also calls it a "litigation factory"). The court doesn't seem very impressed with this business model. Having already dismissed the lawsuit's substance, the court repeatedly rips on Gordon for bringing a junk lawsuit, saying that "The Court finds that Plaintiffs’ instant lawsuit is an excellent example of the ill-motivated, unreasonable, and frivolous type of lawsuit that justifies an award of attorneys’ fees to Defendants" and "the Court finds that the goal of deterrence is particularly relevant here. Plaintiffs should be deterred from further litigating their numerous other CAN-SPAM lawsuits now that they are aware their lack of CAN-SPAM standing."

Along the way, the court interprets the appropriate standard for awarding fees under the CAN-SPAM fee shifting provision. Informed by Gordon's litigation abuses, the court decides that the fee-shifting provision should use the more defendant-favorable "even-handed" standard when evaluating a defendant's fee requests (like it is in the copyright context) instead of the "dual standard" where the plaintiff gets a favorable review on both its fee requests and defendant's fee requests (the latter standard thus encourages plaintiffs to bring lawsuits without the fear of a loser-pays ruling). The court correctly notes that Congress really wasn't trying to enable lots of private lawsuits from CAN-SPAM, so the risk of chilled plaintiffs is appropriate in this context. As the court says, "Promotion of prolific private CAN-SPAM litigation is not what Congress intended." Thus, this ruling paves the way for CAN-SPAM defendants to request and get attorneys' fees when faced with bogus CAN-SPAM claims.

More generally, I remain frustrated that so much regulatory attention is focused on curbing marketers' abuse while comparatively little attention is given to curbing marketing plaintiffs' abuse. But make no mistake--every new anti-marketing law with a private right of action will stir up more action than some chum thrown into shark-infested waters. As I think I've mentioned before, I have a Westlaw alert set up on TCPA cases, usually triggering several alerts each week, and the amount of wasted judicial resources is stunning--there is a steady and mind-numbing stream of rulings over whether TCPA lawsuits are covered by advertising injury insurance; whether (in light of the business relationship exception) TCPA plaintiffs have enough in common to form a class; whether the TCPA preempts state law; and lawsuits where plaintiffs try to get standing to sue under TCPA provisions that are clearly specified as enforced only by the FTC or FCC. In other words, most of the rulings relate to largely procedural squabbling before the parties even get to the substance of the marketer's allegedly impermissible behavior. What a colossal waste of society's resources.

Fortunately, rulings like this one (and others I've blogged about based on anti-SLAPP and Rule 11 sanctions) suggest that plaintiffs can and do go too far and that courts won't ignore this either. But it remains to be seen how well these sanctions work at curbing litigation abuse. At minimum, I hope this award convinces Gordon that his "spam business" may not be as profitable as he initially thought.

HT: Venkat

Posted by Eric at 01:45 PM | Spam | TrackBack



August 01, 2007

July 2007 Quick Links, Part II

By Eric Goldman

Virtual Worlds

* After a remarkable run as media darlings, Second Life is now experiencing some of the inevitable backlash. Case in point: Wired's "How Madison Avenue Is Wasting Millions on a Deserted Second Life." In this respect, Second Life reminds me a little of Keen.com--both provide fantastic platforms for monetizing user-generated content, but that powerful economic platform is likely to take root primarily in the sin businesses (porn, gambling, etc.). (FWIW, Keen.com appears to have cleaned up the dial-a-porn and is now focused exclusively on dial-a-horoscopes). As a result, it will be interesting to see what happens to Second Life's numbers in response to their anti-gambling crackdown. Meanwhile, lawyers--the classic late adopters--are gushing about Second Life's potential as a business generator--an interesting counter-perspective to the Wired article.

* World Copyright Law Report: "Some residents have been using a rogue version of a program called CopyBot to make a copy of anything in the Second Life world, thus threatening to undermine the whole basis of the Second Life economy."

Wikipedia

* More marketers wake up to the value of inserting links into Wikipedia despite Wikipedia's nofollow tag. See my earlier explanation of this. Meanwhile, a Wikipedia administrator talks about what Wikipedians consider white hat practices for marketers.

* Willing to cite to Wikipedia in your legal briefs? Need some custom-tailored authority to support your argument? Edit Wikipedia to say what you want!

* Mike Godwin has become Wikimedia’s GC. You may recall that Mike and I bet about Wikipedia’s future; it appears he has raised the stakes on that bet substantially!

User Generated Content

* "GC's Client from Hell": Whole Food's CEO John Mackey pseudonymously posted about his company's stock and his competitor's stock on Yahoo Finance. The WSJ article has some of the juiciest postings. The NYT on CEO "sock puppetry."

* A restaurant owner used consumer reviews from Yelp as part of deciding to fire employees.

* Interesting interview with the pseudonymous founder of a pay-for-Diggs business.

Blogs

* The ABA Journal has entered the crowded field of blawg directories with one of their own.

* Blawgworld 2007: 77 blawgers chose their favorite posts, which were compiled into an e-book. The compilation turns out to be a great way to get noisy blawgers to promote their brilliant contributions to the e-book, which generates traffic and link love for the publisher, which in turn creates a nice delivery vehicle for sponsored content/advertising.

Miscellaneous

* Asch Webhosting, Inc. v. Adelphia Business Solutions Investment, LLC, 2007 U.S. Dist. LEXIS 52932 (D. N.J. July 23, 2007). IAP terminates customer based on complaints that customer was a spammer. Court holds that the consequential damages waiver applies, effectively negating customer's alleged damages. Rejecting the customer's argument that the termination was in bad faith, the court says: "Plaintiff’s arguments about the accuracy of the spamming complaints do not change the Court’s determination because regardless of the ultimate accuracy or veracity of the spamming complaints, defendant was entitled to rely on those complaints so long as it did so in good faith, and plaintiff has not demonstrated any bad faith by defendant." HT: Technology Law Update.

* Consumer Law & Policy Blog: "companies in two recently filed federal cases explicitly invoke [the recent Supreme Court decision in] Leegin as a justification for terminating the eBay auctions of competitors that charge lower prices online."

* Declan on whether anti-spyware vendors are screening for "fedware" (government keystroke loggers designed to capture data before it's encrypted).

Fun

* More proof that technology can save lives: During a power outage at a hospital, doctors were able to complete a surgery using the light of open cellphones.

* I’m a new fan of Oddee. Some recent posts (it helps to think about sexual connotations when interpreting the photos):
- "15 Unfortunately Placed Ads."
- "Most Unfortunate Logos Ever"
- "Unfortunate Business Names.”

Posted by Eric at 11:06 AM | Adware/Spyware , E-Commerce , General , Internet History , Marketing , Spam , Virtual Worlds | TrackBack



July 02, 2007

June 2007 Quick Links

By Eric Goldman

Email

* Spam cases are coming at a regular clip, and it's tricky divining the latest state of the law. Two recent cases that caught my attention:
- US v. Impulse Media Group, 2007 WL 1725560 (W.D. Wash. June 8, 2007). This case involved a porn site that used affiliate marketers who didn't comply with the porn spam labeling requirements. The government argued that the advertiser should be strictly liable for this breach, but the court fairly emphatically rejected that (same as Cyberheat). But the news isn't all good for the defense, as the court also rejected its SJ motion, showing that the question of scienter about affiliate behavior remains a tough one for courts. Venkat's writeup.
- Kleffman v. Vonage Holdings Corp., No. 07-2406 (C.D. Cal. May 22, 2007). A nice complement to the Facebook v. ConnectU case, each holding that aspects of California's anti-spam laws are preempted by CAN-SPAM. In this case, the targeted behavior was the fact that the emailer may have used multiple email addresses to bypass electronic spam filters, but there wasn't anything false/deceptive about each email itself. See the BNA write-up and Venkat's writeup. I've lost track of the preemption cases, but it seems like state anti-spam laws are really getting munched after the Mummagraphics case.

* NYT on the pros/cons of captchas.

* Goodmail has expanded its pay-to-email system to Comcast, Cox, Roadrunner and Verizon.

Intellectual Property

* In Explorologist v. Sapient, involving the posting of a video deconstructing Uri Geller's act, the defendant is arguing (per CCBill) that 47 USC 230 preempts British copyright law.

* A rushed high school yearbook editor downloads lots of Facebook photos and adds them to the yearbook to fill space. Not a good idea!

* Techdirt: Who owns the right to license the design of military weapons to toy manufacturers?

* Marty on intellectual property protection for sexual activity.

Contracts

* A California man claims he bought a Gateway computer that never displayed text properly. Is he bound to the clickthrough agreement displayed on bootup? If this is the only way Gateway presented its contract, the answer should be no.

* At a conference at Southwestern Law School, I heard Prof. Lon Sobel talk about "idea submission" law. He illustrated the phenomenon that "where there's a hit, there's a writ": he suggested that hit TV shows produce an average of 6 "you stole my idea” demand letters. The great 1980s movie Coming to America produced 12 such letters, which resulted in 7 actual lawsuits. Interestingly, Prof. Sobel made the case (implicitly, not explicitly) that there is no separate law of "idea submissions," but rather any such doctrines are subsumed within standard contract law.

eBay

* eBay has changed its stance towards fighting counterfeiters, and it now does more policing itself.

* eBay shill bidder pays $400k to settle with NY AG.

Social Networking/Blogs

* The NCAA kicked a reporter out of the stadium for live-blogging the event. Tip to NCAA: It’s neither possible nor wise to control the flow of real-time information. Get over it. HT: Techdirt.

* Just came across this article: Stacey Schesser, MySpace on the record: The admissibility of social website content under the Federal Rules of Evidence, First Monday, volume 11, number 12 (December 2006).

* Wired: 7 MySpace sex offenders busted.

Marketing/Advertising

* AMCO Ins. Co. v. Lauren-Spencer, Inc., 2007 WL 1795970 (S.D. Ohio June 20, 2007). Insured offers jewelry from a website. Third party claims that the insured's jewelry constituted copyright infringement. Insured tenders the lawsuit to her insurance company under the advertising injury policy. Insurance company seeks a DJ of no coverage. The court says that the website constitutes advertising for the products, and so the policy applies to photos of the allegedly infringing jewelry items, even if the photos themselves were created by the insured. Observation #1: The advertising injury policy is very helpful to web businesses. Observation #2: Due to cases like this, I suspect insurance companies are reducing their willingness to offer advertising injury coverage to web businesses.

* Taylor v. XRG, Inc., 2007 WL 1816142 (Ohio App. Ct. June 21, 2007). The defendant was a vendor retained by bulk fax senders that handled consumer responses, including opt-outs from future faxes. Court held that the vendor wasn't liable for any TCPA/state anti-junk fax laws allegedly broken by the fax sender.

* Newish ad format: ads running 2 seconds in duration.

Search

* It's taken me a while to digest some of Google's new efforts. First, Google released two tools (a new to