Google’s Human Algorithm

Henk van Ess has been running a series of blog posts at Search Bistro about how Google uses international students to QA the relevancy of its search results. See, for example, his initial post including the advertising that Google ran…

Edelman on “Intermediaries’ Role in the Spyware Mess”

Ben Edelman’s latest post discusses intermediary responsibility for adware. The post details how cash goes from advertisers to advertising representatives (“intermediaries”) to adware vendors to distributors. The Legal Liability Question This implicates an essential question: if someone commits an illegal…

Lostclicks.com and Click Fraud

Three lawyers have launched a website called Lostclicks.com to drum up business for their click fraud legal campaigns. While these lawyers appear to be involved in the Lane’s Gift and Collectibles lawsuit, the site doesn’t contain the complaint–so it’s a…

New Gripe Site Case–Faegre & Benson v. Purdy

Faegre & Benson v. Purdy, Civil File No. 03-6472 (D. Minn. Apr. 27, 2005). Another ruling in the long-running story of William Purdy, an anti-abortionist who uses extreme forms of gripe sites against his targets. This particular ruling was a…

Nielsen on Searcher Mental Models

Jakob Nielsen ran a column describing user expectations about “search”—it should have a box, a search button, and a separate search results page where results are linear and prioritized. He says that user mental associations have become so strong that…

Gomes on Search Engine Spam

Lee Gomes points out that self-service ad programs like AdSense fund the creation of junky low-value websites that constitute a new form of search engine spam. He hits the nail perfectly when he says: “a kind of schizophrenia exists at…

New Search Engine Keyword Lawsuit–Panicware v. Stopzilla

Panicware v. International Software Systems Solutions (SDNY complaint filed April 27, 2005). Panicware is suing a competitor Stopzilla for purchasing ads triggered by the keyword “POP-UP STOPPER,” which purportedly diverts Panicware’s customers. As the press release says, “There is no…

Widmaier on Internet Trademark Law

Uli Widmaier of Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP has written an important new article, Use, Liability, and the Structure of Trademark Law, 33 Hofstra L. Rev. 603 (2004). The article makes a persuasive argument why keyword triggering should…

PAGERANK!

My blogs finally got PageRank today! (both have a 5). My blogs went live around February 8 and got high-quality in-bound links pretty quickly. Any thoughts about why it took Google 2.5 months to establish the PageRank?

My Take on Google v. American Blinds

Google v. American Blinds & Wallpaper Factory, 2005 WL 832398 (N.D. Cal. March 30, 2005). I’m a little late blogging the case, but I finally had a chance to read the opinion. On one level, the opinion isn’t all that…