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August 12, 2006
Brand Spillovers Talk
By Eric Goldman
Yesterday, at the IP Scholars Conference at Boalt, I presented my paper currently titled "Brand Spillovers." This is the evolution of my project from last year I was calling Trademark Adjacency. I'm still trying to think through this issue, so I would welcome your comments/input.
My slides
My "draft" paper (really, more of a high-level sketch)
Rebecca Tushnet's writeup of the talk
Posted by Eric at August 12, 2006 12:50 PM | Adware/Spyware , Derivative Liability , Search Engines , Trademark
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