July 27, 2006
Google Click Fraud Settlement Approved
By Eric Goldman
For reasons I've explained before, this is a Big Win for Google (and, not a bad payday for plaintiffs' counsel, either). However, according to the ruling, 556 advertisers opted out of the class, which is not a trivial number of remaining plaintiffs. It will be interesting to see if any of these advertisers bring their own standalone suits. If so, Google still could be facing a lot of chicken-scratch litigation. Despite this, overall, I have to imagine that the champagne corks are popping this morning at the Googleplex.