Google Click Fraud Settlement Approved

By Eric Goldman

The Arkansas judge approved the settlement in the Lane’s Gifts and Collectibles v. Google case. Ruling here. Google’s announcement here.

For reasons I’ve explained before, this is a Big Win for Google (and, not a bad payday for plaintiffs’ counsel, either). However, according to the ruling, 556 advertisers opted out of the class, which is not a trivial number of remaining plaintiffs. It will be interesting to see if any of these advertisers bring their own standalone suits. If so, Google still could be facing a lot of chicken-scratch litigation. Despite this, overall, I have to imagine that the champagne corks are popping this morning at the Googleplex.

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