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February 15, 2005

Claria Goes Mainstream

Claria is planning to deliver ads by buying excess inventory and reselling the inventory at a higher price by using behavioral targeting. This seems to turn Claria into a pretty run-of-the-mill ad network. Is this a good thing or a bad thing?

Posted by Eric at February 15, 2005 05:43 PM | Adware/Spyware