Keyword Ads and Metatags Don’t Confuse Consumers–J.G. Wentworth v. Settlement Funding

…quite fit the pattern, this is a big win for advertisers. The court holds that, as a matter of law, the use of keyword-triggered ads and keyword metatags cannot confuse…

Outdated Metatags Don’t Infringe–Pop Warner v. NH Youth Football & Spirit Conference

…everyone. KEYWORD METATAGS ARE IRRELEVANT for all practical purposes. Second, even if metatags did matter (WHICH THEY DON’T), I can imagine very few circumstances where they “divert” enough customers who…

Do Quotation Marks Matter? Yes (in the Ninth Circuit)–Picture It Sold v. iSOLD It

…analogized to keyword metatags a la Brookfield, or it might not (cite to Berzon’s concurrence in Playboy v. Netscape). This panel doesn’t tip its hand, simply saying “it would []…

Trademark Travesty of the Month–SMJ Group v. 417 Lafayette Restaurant

…misguided definition of “use in commerce,” many online gripers tautologically commit initial interest confusion when they use domain names or keyword metatags with the plaintiff’s trademark. In that respect, this…

June 2006 Quick Links

…that it doesn’t seem to understand the differences between metatags and keyword triggers. Also, note the irony that Yahoo is buying ads from competitor Google. * The WSJ writes about…

Competitor’s Keyword Ad Purchase May Be Trademark Infringement–Edina Realty v. TheMLSonline

…the Edina Realty mark to generate its sponsored link advertisement. See Brookfield Communs., Inc. v. W. Coast Entm’t Corp., 174 F.3d 1036, 1064 (9th Cir.1999) (finding Internet metatags to be…

Top Cyberspace IP Cases of 2005

…Website Parody” or similar language. The source code of his counterfeit pages also contained metatags, including the trademarked term “Faegre & Benson” and some meta-descriptions taken from Faegre’s webpage. Faegre…

10th Circuit Recognizes Initial Interest Confusion Doctrine–Australian Gold v. Hatfield

…experienced) initial interest confusion, we would need lots of facts—did search engines even index the metatags? What content did searchers see in search results triggered by metatags that were actually…

Metatags as Per Se Trademark Infringement–Tdata v. Aircraft Technical Publishers

…“ATP,” “ATP Navigator,” and “ATP Maintenance Director” into the metatags and title tags. ATP sues. Most of us would say “big deal,” especially after the recent 6th Circuit Gibson Guitar…

New Metatag/SEO Lawsuit–Salu, Inc. v. Pitts

…owned by none of the litigants). Trademark Infringement The complaint starts out with a run-of-the-mill trademark infringement claim because the trademark “skinstore.com” appeared in newskinspa.com’s metatags. From my perspective, this…