By Eric Goldman Buying for the Home, LLC v. Humble Abode, LLC, 03-CV-2783 (JAP) (D.N.J. Oct. 20, 2006) 2006 has been a bit of a jurisprudential disaster on the question of whether buying/selling keywords constitutes a trademark use in commerce….
By Eric Goldman The High Tech Law Institute at Santa Clara University School of Law is co-sponsoring, with the Berkeley Center for Law and Technology, a conference on Patent Policy in the Supreme Court and Congress. This event will bring…
By Eric Goldman Judith Chevalier & Dina Mayzlin, The Effect of Word of Mouth on Sales: Online Book Reviews, Journal of Marketing Research, August 2006. [see a free earlier version from 2003] For a while, Epinions got into the “syndication”…
By Eric Goldman Bell v. Acxiom Corp., 4:06CV00485-WRW (E.D. Ark. Oct. 3, 2006) Acxiom is a major data miner/data broker. As a result, they have lots of sensitive personal data stored on their computers. Between 2001-2003, they suffered a major…
By Eric Goldman Person v. Google Inc., 2006 WL 2884444 (S.D.N.Y. Oct. 11, 2006) Carl Person is a candidate for New York’s Attorney General and an AdWords advertiser. He complains about a variety of Google’s AdWords’ policies, including its minimum…
By Eric Goldman Rossario’s Fine Jewelry, Inc. v. Paddock Publications, Inc., 443 F. Supp. 2d 976 (N.D. Ill. Aug. 17, 2006). I’ve blogged before on courts’ rejection of a common law conversion claim based on the receipt of junk faxes….
By Eric Goldman Maughan v. Google Technology, Inc., 2006 WL 2874791 (Cal. App. Ct. Oct 11, 2006) In 2004, Mark Maughan sued Google over the way that Google crafts the site description part of its search results. As the minority…
By Eric Goldman Eric Goldman, A Coasean Analysis of Marketing, 2006 Wis. L. Rev. __ (forthcoming). In 2001, I had a career-altering epiphany while I was working at Epinions (this is the topic that prompted me to consider becoming a…
By Eric Goldman Last week, President Bush signed the Trademark Dilution Revision Act of 2006 into law. Ostensibly, this law was intended to overturn the Moseley case’s requirement that plaintiffs show “actual dilution” instead of a “likelihood of dilution.” However,…
By Eric Goldman National Federation of the Blind v. Target Corp., No. C 06-01801 (N.D. Cal. Sept. 6, 2006) This case got a fair amount of attention when it first came out, so I’m a little late to this party….