Summary of Perfect 10 Decision
By John Ottaviani Eric suggested that I post this brief summary of the Perfect 10 v. Amazon decision: The 9th Circuit issued a lengthy opinion today, largely favorable to search engines and ISP’s. In 2006, the district court made its…
Another NY Court Says Keyword Triggering Isn’t TM Use in Commerce–Site Pro-1 v. Better Metal
By Eric Goldman Site Pro-1, Inc. v. Better Metal, LLC, 06-CV-6508 (ILG) (RER) (E.D.N.Y. May 9, 2007) The possible rift between the Second Circuit and other circuits on keyword triggering and trademark use in commerce may be widening. The latest…
Utah Trademark Protection Act Updates (from BNA)
By Eric Goldman As I previously reported, Utah legislators met with industry representatives to discuss the Utah Trademark Protection Act on April 25. BNA [BNA subscription required] provides a fresh update on developments since the April 25 meeting. According to…
Wikipedia and Search Engine Marketing (SEM) / Search Engine Optimization (SEO)
By Eric Goldman As regular readers know, this is one of my favorite topics! In December 2005 (and renewed December 2006), I predicted that marketers would overrun Wikipedia, contributing to Wikipedia’s demise. As further evidence of this effect, Danny Sullivan’s…
Utah Legislators Realizing They Screwed Up By Banning Keyword Advertising
By Eric Goldman Linda Fantin at the Salt Lake Tribune reports on the meeting between Utah legislators and various technology companies (Google, eBay, Microsoft, AOL, Yahoo, 1-800 Contacts and Overstock.com) to discuss the recently enacted Utah Trademark Protection Act banning…
Academic Debate over Trademark Use in Commerce
By Eric Goldman As regular blog readers know, a hot area in online trademark law is the “trademark use in commerce” element of the plaintiff’s prima facie case. This element has been dispositive in several noteworthy defense wins, including the…
Google Sued for Defamatory Search Result–RSA Enterprises v. Bad Business Bureau
By Eric Goldman RSA Enterprises v. Bad Business Bureau, No. 2:07-cv-01882-HAA-ES (D.N.J. complaint filed April 23, 2007) Bad Business Bureau, a/k/a the Rip-off Report, is a well-known repeat Internet defendant (see this article from the Phoenix New Times explaining why)….
Referencing TM in Online Ad Copy May Be TM Use in Commerce–Hamzik v. Zale
By Eric Goldman Hamzik v. Zale Corp./Delaware, 2007 WL 1174863 (NDNY April 19, 2007) Another lawsuit against an advertiser for buying keyword advertising. In this case, the plaintiff claims a trademark in the term “Dating Ring” and says that Zales.com…
Google Gets Mixed Bag in Latest Ruling in American Blinds Case
By Eric Goldman Google, Inc. v. American Blinds & Wallpaper Factory, Inc., C 03-5340 JF (N.D. Cal. April 18, 2007) The lawsuit between Google and American Blinds has been running for 3 1/2 years now, a very long time in…
Keyword Law Talk
By Eric Goldman Tomorrow I’m giving a talk in Dallas entitled “Keyword Law.” In light of the new Utah law, this turns out to be an interesting time to speak on the topic!