Amazon’s Merchandising of Its Search Results Doesn’t Violate Trademark Law (Forbes Cross-Post)

March 1, 2013 · by · in E-Commerce, Search Engines, Trademark

By Eric Goldman Multi Time Machine, Inc. v. Amazon.com, 2013 WL 638888 (C.D. Cal. Feb. 20, 2013).  The complaint. No retailer does a better job of cross-selling to its customers than Amazon.com ($AMZN).  Amazon is quite effective at exposing customers to…