Affiliate Liability Extravaganza
By Eric Goldman [Note: I recently published a version of this article at InformIT. Here’s the pre-edited version I sent them.] Introduction This article discusses marketers’ liability for the actions of their marketing affiliates (what I refer to as “affiliate…
July 2008 Quick Links, Part II (Non-IP Edition)
By Eric Goldman Search Engines * Google explains all of the ways that it reinterprets the actual search query provided by a consumer to deliver results for words the searcher didn’t use. As I’ve said before, Google’s intermediation makes it…
“But United is a major provider of Airline Tickets”
By Eric Goldman I got the following postcard solicitation in the mail yesterday: (Click on it to see a larger size). There are a number of goofy things about this postcard, including the language that I am “now ON RECORD”…
Relevancy Trumps Creepiness, and Some Thoughts About Behavioral Targeting
By Eric Goldman On Monday I spoke on a panel at OMMA Behavioral. See the MediaPost recaps (1, 2, 3, 4). The crowd was buzzing about Dave Morgan’s earlier remarks (which I didn’t hear) that behavioral targeting is “creepy,” and…
June 2008 Quick Links
By Eric Goldman Trademarks/Domain Names * Utah Lighthouse Ministry v. Foundation for Apologetic Information and Research, 2008 WL 22043807 (10th Cir. May 29, 2008). CMLP writeup. Nice 10th Circuit win for a gripe site against trademark infringement and cybersquatting. This…
Consumer Complaint Site Defeats Lawsuit By Unhappy Vendor–Nemet v. ConsumerAffairs.com
By Eric Goldman [Note: I’m back from my vacation. For a short recap of my experience, see my FAQs about my trip to the Hulahula River in the Arctic National Wildlife Refuge.] Nemet Chevrolet Ltd. v. ConsumerAffairs.com, Inc., 2008 WL…
Google Sued for Running Ads for “Fraudulent Mobile Subscription Services”–Goddard v. Google
By Eric Goldman Goddard v. Google, Inc., Case No. 108CV111658 (Cal. Super. Ct. complaint dated April 30, 2008). Google’s notice of removal to federal court C08 02738 (N.D. Cal. removal notice dated May 30, 2008). [warning: 1.5MB file. Google’s notice…
Search Engine Advertiser Litigation Updates
By Eric Goldman Recently, there were intermediate rulings in two long-standing cases by search engine advertisers against search engines. CLRB Hanson Industries, LLC v. Google Inc., 2008 WL 2079200 (N.D. Cal. May 14, 2008) This lawsuit involves the Google AdWords…
April 2008 Quick Links
By Eric Goldman Anti-Gaming * Even though Ticketmaster won its lawsuit, Minnesota overreacted to the Hannah Montana ticket crush by banning software to circumvent an online ticket allocation process. See Sec. 609.806. Check out the hyperbole in this press release!…
Online Advertising Conference Recap
By Eric Goldman Last Friday, the High Tech Law Institute and the Berkeley Center for Law & Technology co-sponsored the Law & Business of Online Advertising conference. We had first-rate panelists and an enthusiastic audience of over 100 attendees. Rebecca…