https://blog.ericgoldman.org/archives/2024/12/does-ip-law-protect-influencers-aesthetics-gifford-v-sheil-guest-blog-post.htm Wed, 18 Dec 2024 16:45:28 +0000 hourly 1 https://blog.ericgoldman.org/archives/2024/12/does-ip-law-protect-influencers-aesthetics-gifford-v-sheil-guest-blog-post.htm#comment-4341 Wed, 18 Dec 2024 16:45:28 +0000 https://blog.ericgoldman.org/?p=27110#comment-4341 […] The final story that has tickled our trade mark fancy this year is what is becoming known as the “sad beige lawsuit” being fought between two online influencers who each claim that the other is stealing with “aesthetic”. The problem is, their minimalist, beige vibe is almost the definition of lacking distinctiveness leading experts to pose the question “can your aesthetic be too basic to obtain IP protection?”  For a long read on this, check out this article from The Verge, and for a more closely focused IP take, read Prof Roberts’ guest blog on Eric Goldman’s Technology and Marketing Law Blog. […]

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