Comments on: Eighth Circuit Embraces the Initial Interest Confusion Doctrine. What??? UGH. No. Why???–Select Comfort v. Baxter https://blog.ericgoldman.org/archives/2021/05/eighth-circuit-embraces-the-initial-interest-confusion-doctrine-what-ugh-no-why-select-comfort-v-baxter.htm Wed, 26 May 2021 15:37:11 +0000 hourly 1 By: 8th Cir Wakes Initial Interest Confusion: Select Comfort v John Baxter re SLEEP NUMBER and NUMBER BED | The Trademark Blog https://blog.ericgoldman.org/archives/2021/05/eighth-circuit-embraces-the-initial-interest-confusion-doctrine-what-ugh-no-why-select-comfort-v-baxter.htm#comment-2987 Wed, 26 May 2021 15:37:11 +0000 https://blog.ericgoldman.org/?p=22604#comment-2987 […] Prof Goldman is not happy with this decision. […]

]]> By: Yvette Joy Liebesman https://blog.ericgoldman.org/archives/2021/05/eighth-circuit-embraces-the-initial-interest-confusion-doctrine-what-ugh-no-why-select-comfort-v-baxter.htm#comment-2984 Thu, 13 May 2021 17:15:00 +0000 https://blog.ericgoldman.org/?p=22604#comment-2984 Not really shocking– this is the same circuit that doesn’t use the Rogers Test, but instead has its own “adequate alternative avenues of communication” test from Mutual of Omaha Insurance Co. v. Novak.

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