Comments on: Google Gets Big Ninth Circuit Win That Its Eponymous Trademark Isn’t Generic–Elliott v. Google https://blog.ericgoldman.org/archives/2017/05/google-gets-big-ninth-circuit-win-that-its-eponymous-trademark-isnt-generic-elliott-v-google.htm Sat, 20 May 2017 11:32:00 +0000 hourly 1 By: Rich webmaster https://blog.ericgoldman.org/archives/2017/05/google-gets-big-ninth-circuit-win-that-its-eponymous-trademark-isnt-generic-elliott-v-google.htm#comment-1857 Sat, 20 May 2017 11:32:00 +0000 http://blog.ericgoldman.org/?p=17237#comment-1857 Google it vs. Duckduckgo it. Guess it’s still a verb. In the streaming world when you want to find anything it’s Kodi (Excluding ftp servers where scene releases are uploaded first).
Good read. Tks. FIBER0PTIC.

]]> By: Andrei Mincov https://blog.ericgoldman.org/archives/2017/05/google-gets-big-ninth-circuit-win-that-its-eponymous-trademark-isnt-generic-elliott-v-google.htm#comment-1853 Thu, 18 May 2017 08:56:00 +0000 http://blog.ericgoldman.org/?p=17237#comment-1853 The attack was to be expected. I spoke about it here: https://www.youtube.com/watch?v=SqakSKID_yA . While Google’s legal team may be celebrating, it’s really just a matter of time. Genericide does not happen overnight. Everything happens exactly the way the court said: first the term becomes so widely used that everyone knows it, while still having a reference to the brand that originated the term—which is where Google is today. But with time, that mental link between the term and the source fades away. THAT’s how a brand becomes generic. Linoleum and Escalator once signified specific brands. They went through the same phrases. At first, they were small brands. Then a lot of people knew about them. Then everyone knew about them. And then, everybody knew the name but fewer people associated the name with a particular manufacturer. And then they became examples that every trademark lawyer uses when they’re trying to illustrate what “genericide” means.

I hope this helps.

Andrei Mincov
Founder and CEO of Trademark Factory®

]]> By: 'Google' not generic, appeals court rules in trademark case https://blog.ericgoldman.org/archives/2017/05/google-gets-big-ninth-circuit-win-that-its-eponymous-trademark-isnt-generic-elliott-v-google.htm#comment-1850 Wed, 17 May 2017 17:25:10 +0000 http://blog.ericgoldman.org/?p=17237#comment-1850 […] difficult or impossible,” Eric Goldman, law professor at Santa Clara University, wrote in a blog post Tuesday. “Other big brands whose trademarks are often used as verbs or nouns also have a lot […]

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