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Keyword Advertising Lawsuit Survives Motion to Dismiss on Genericness Grounds-FragranceNet v. Les Parfums - Technology & Marketing Law Blog
By Eric Goldman FragranceNet.com, Inc. v. Les Parfums, Inc., 2009 WL 4609268 (E.D.N.Y. Dec. 8, 2009) In 2007, FragranceNet suffered a stinging loss when it sued a competitor, FragranceX.com, for buying its trademarks as advertising keywords. Interpreting the 1-800 Contacts...
Eric Goldman