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Teeth Whitening System Brings "Sue the World" Lawsuit Against Ad Agency, Competitor and Search Engines-Dazzlesmile v. Azoogle - Technology & Marketing Law Blog
By Eric Goldman Dazzlesmile, LLC v. Epic Advertising, Inc., 2:09-cv-01043-PMW (D. Utah complaint filed Nov. 23, 2009) Dazzlesmile sells a teeth whitening system. Presumably these systems generate fat profits, because Dazzlesmile has brought an expensive “sue-the-world” lawsuit against its ad...
Eric Goldman