Comments on: Catching Up on Three Keyword Advertising Cases–Hearts on Fire, Romeo & Juliette, AAA https://blog.ericgoldman.org/archives/2009/04/catching_up_on_keyword.htm Thu, 18 Jun 2009 12:42:21 +0000 hourly 1 By: Austrotrabant's Blog https://blog.ericgoldman.org/archives/2009/04/catching_up_on_keyword.htm#comment-544 Thu, 18 Jun 2009 12:42:21 +0000 http://blog.ericgoldman.org/archives/2009/04/catching_up_on_keyword.htm#comment-544 *Multi Factor test for the Likeliness of Confusion

The District Court of Massachusetts suggested a 7 factor test for the likeliness of confusion in the context of keyword advertising.

…

]]>