Comments on: “Junk Mail is Alive and Growing” https://blog.ericgoldman.org/archives/2006/12/junk_mail_is_al.htm Sun, 03 Dec 2006 21:35:17 +0000 hourly 1 By: Michael Risch https://blog.ericgoldman.org/archives/2006/12/junk_mail_is_al.htm#comment-500 Sun, 03 Dec 2006 21:35:17 +0000 http://blog.ericgoldman.org/archives/2006/12/junk_mail_is_al.htm#comment-500 Related to (and perhaps subsumed by) your last three points is that enhancements in data collection made possible by modern networks probably allows for more targeted, and thus more profitable, direct mail.

Is there any data on increased response rates over time in general or for specific market segments?

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