August 16, 2010
How Much is a Single Blog Link Worth?
I get emails asking me for links, both free and for-pay, just about every day from folks looking for a little PageRank love. Here's an example of one I got today:
I ran across your page on
and would like to purchase a link in one of your individual posts. This is for a site related to [ABC].
My budget is $100 for a permanent link and can pay via PayPal. Here are some of the details of the link:
(1) We'd add one or two sentences into the post with a link to the [ABC] site. Since there are many [ABCs] offered, making the sentences seem relevant to your post is not difficult.
(2) There would also be one more link, to a .gov, .edu or scholarly reference site that relate to your original post topic. This way both links look normal and not out of place. If you had a post about [XYZ], then we'd find a .gov or .edu link giving [XYZ] advice.
Let me know if you are interested and I'll send over the rest of the details and give you the site we'd link to.
I said no to this, as I do to all such requests. However, it does boggle the mind that a single link might be worth $100 from a relatively obscure/low traffic site like mine. To contextualize this, it's 2.5-3x as much as I make from AdSense in a month from across my entire website and blogs (i.e., many thousands of pages). Of course, that could say something about how badly AdSense performs for me...
Posted by Eric at August 16, 2010 07:37 PM | Blogosphere Issues
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