Rebranding Cow Parts to Move More of Them

The New York Times has an expose on the efforts of beef manufacturers to come up with new fancy brand names for cow parts to increase consumer demand for beef. The article starts out: the nation’s 800,000 cattle ranchers began…

Gordy Davidson on Succeeding as a Business Lawyer

Last week, I went to a lunchtime student-oriented talk by Gordon Davidson, chair of Silicon Valley firm Fenwick & West, on the topic of “The Art of Being a Business Lawyer and the Changing Business of Law.” Gordy laid out…

Should an Incoming Associate Voluntarily Defer a Year?

I got an email from a graduating student telling me that his law firm had asked incoming associates to volunteer to defer their start dates for a year. This is an unfortunate situation, and naturally it produces significant stress and…

Social Networking Sites and Blogs Talk Slides

I gave another talk today for PLI describing social networking sites and blogs. Even though it was for a lawyer audience, it was more fun than a typical CLE talk because it had no law. My talk slides.

Bay Area Blawgers 4.0 Recap

A couple of weeks ago, the High Tech Law Institute hosted the fourth gathering of Bay Area legal bloggers. About 20 bloggers and friends gathered on campus for a very spirited discussion. Attendees included Harry Boadwee, Cathy Gellis, Eric Goldman,…