Blog Posts Not Reliable Evidence of Consumer Confusion–Blue Bell v. Denali

Blue Bell Creameries, L.P. v. Denali Co., LLC, 2008 WL 2965655 (S.D. Tex. July 31, 2008) In a trademark infringement lawsuit over whether “Mooo Tracks” ice cream infringes “Moose Track” ice cream, the plaintiff tried to introduce some blog posts…