California Anti-Phishing Law–Cal. B&P Code Sec. 22948

By Eric Goldman Going through my stack, I came across Cal. Business & Professions Code Sec. 22948-22948.3 (SB 355), California’s recently enacted anti-phishing law. In general, compared to other state anti-Internet behavior laws, this law is relatively targeted and unobjectionable….

Jacoby on Sponsorship Confusion

By Eric Goldman Sorry for the light blogging–between my travel/presentation schedule and the Jewish holidays, it has been hectic! Jacob Jacoby is a leading trademark survey expert/consultant–I imagine he’s been an expert in over 150 trademark cases. He recently posted…

A Sharp Stick in the Eye of Trademark Law?

By Mark McKenna Over at his interesting blog (which Mark Schultz plugged a little while back), Grant McCracken has a post discussing modern marketing practices in terms of their “roundness” or “sharpness.” He suggests that all marketing used to be…

1-800 Contacts Appeals 2nd Circuit WhenU Decision to the Supreme Court

By Eric Goldman 1-800 Contacts has appealed the 2nd Circuit decision in the WhenU case to the US Supreme Court. A copy of the petition (warning–5+ MB PDF file). As the brief states, the question presented is: “Does ‘use’ of…

Stealing Mickey’s Mojo

Mark Schultz After a busy summer finishing a paper on copyright and social norms (thanks to Eric for the plug!) and dodging angry deer on SIU’s campus, I’ve returned for more guest blogging. Sooner or later, a blog on marketing…

You Don’t Know Jack

By Mark McKenna The Seattle Post-Intelligencer has a story about SparkNet’s attempts to enforce trademark rights in the name of a radio show format (SparkNet refers to the format of a mishmash of musical artists and styles as “Jack”). SparkNet…

My Famous Blog Post (R)

By Mark McKenna A couple of days ago I received an email from Restoration Hardware advertising its Famous Fall Lighting Sale(R). On top of my mild annoyance at yet another piece of spam, I couldn’t help but ask: “Are you…

City of Heroes Lawsuit–New Ruling on False DMCA Takedown Notices

By Eric Goldman Marvel Enterprises v. NCSoft Corp., CV 04-9253-RGK (C.D. Cal. Aug. 23, 2005). Given the interest in this case, I’m surprised that this ruling appears to have been overlooked (I found it through BNA [subscription required]). In late…

Branded products as ingredients

By Mark McKenna Brett Frischmann tells a story about trying to buy his son a cookie with M&M’s on it and having the person working at the cookie stand insist on calling the cookies “B&B” cookies, not M&M cookies. According…

When a guitar is just a guitar

By Mark McKenna The 6th Circuit today released an interesting decision restricting the application of initial interest and post sale confusion doctrines, at least in the context of product configuration. Gibson Guitar Corp. has manufactured its Les Paul line of…