Click Fraud Presentation
By Eric Goldman I’m giving a presentation today on click fraud at the Stanford event I previously blogged about. My slides. Some of the points I plan to make about these slides: * there is no uniform definition of click…
KinderStart v. Google Oct. 27 Hearing Transcript
By Eric Goldman KinderStart.com LLC v. Google, Inc., No. C 06-2057 RS (N.D. Cal. hearing on motion to dismiss Oct. 27, 2006) [Some other newly posted resources: Google’s motion to dismiss the second amended complaint, and KinderStart’s opposition to that…
Click Fraud Panel Nov. 13 at Stanford Law School
By Eric Goldman I’m passing along notice of this event next week that you might find interesting. If you’re in the Bay Area, it would be a delight to see you there. _____ The Stanford Law School Center for Ecommerce,…
October 2006 Quick Links
By Eric Goldman * All the media wants to do is talk about Google. All Google, all the time. Three major pieces in the span of three days: The NYT on lawsuits against Google. The WSJ on Google’s hiring practices….
Keyword Law and Blog Law Presentations
By Eric Goldman I took a lovely (but wet) 30 hour trip to Portland to give 2 talks: * Keyword Law talk (substantially revised from my last talk on the topic August 2005) * Blog Law talk (modestly revised from…
Courts Can’t Figure Out if Buying Keywords Constitutes Trademark Use–Buying for the Home v. Humble Abode
By Eric Goldman Buying for the Home, LLC v. Humble Abode, LLC, 03-CV-2783 (JAP) (D.N.J. Oct. 20, 2006) 2006 has been a bit of a jurisprudential disaster on the question of whether buying/selling keywords constitutes a trademark use in commerce….
Google AdWords Contract Upheld–Person v. Google
By Eric Goldman Person v. Google Inc., 2006 WL 2884444 (S.D.N.Y. Oct. 11, 2006) Carl Person is a candidate for New York’s Attorney General and an AdWords advertiser. He complains about a variety of Google’s AdWords’ policies, including its minimum…
Google Wins Lawsuit Over Search Results–Maughan v. Google
By Eric Goldman Maughan v. Google Technology, Inc., 2006 WL 2874791 (Cal. App. Ct. Oct 11, 2006) In 2004, Mark Maughan sued Google over the way that Google crafts the site description part of its search results. As the minority…
Article on Regulating Marketing–A Coasean Analysis of Marketing
By Eric Goldman Eric Goldman, A Coasean Analysis of Marketing, 2006 Wis. L. Rev. __ (forthcoming). In 2001, I had a career-altering epiphany while I was working at Epinions (this is the topic that prompted me to consider becoming a…
Yahoo and Google Home Pages
By Eric Goldman Fascinating contraposition of stories on the Google and Yahoo home pages run by the Washington Post and BusinessWeek, respectively. From BusinessWeek: Yahoo makes its home page decisions strictly by following user clicks. They capture user clickstreams across…