BitTorrent to Enforce BITTORRENT Trademark

Mark Schultz BitTorrent makes the news once again, this time as a trademark enforcer. ZDNet reports that the company formed by BitTorrent creator Bram Cohen, BitTorrent, Inc., will begin asserting trademark rights in BITTORRENT against software developers who make unauthorized…

Man Bites Dog–Music Publisher Apologizes for Overreaching C&D

By Mark Schultz In a truly newsworthy item, Billboard reports that music publisher Warner/Chappell “privately and publicly” apologized to Walter Ritter. Ritter is the creator of PearLyrics, an software app for iPod users that downloads song lyrics from lyrics sites…

We Hate You, Buy Our Stuff

By Mark Schultz Treating your customers well is always a good idea. Treating your customers well is a very good idea if they don’t really need your product. Finally, treating them well is absolutely essential if they don’t need your…

You Can’t Always Get What You Want

Mark Schultz Not getting what you want as a consumer is bad news (of course, sometimes you get what you need), but failing to supply what consumers really want is a big mistake for marketers. Sometimes it’s hard to figure…

Stealing Mickey’s Mojo

Mark Schultz After a busy summer finishing a paper on copyright and social norms (thanks to Eric for the plug!) and dodging angry deer on SIU’s campus, I’ve returned for more guest blogging. Sooner or later, a blog on marketing…

Shocking Revelations About BitTorrent

By Mark Schultz Ernest Miller, Ed Felten, and I (clearly the lesser blogger of the three) have been blogging about what happens to BitTorrent after Grokster. Ernie Miller has discovered a circa 2001 cybermanifesto in which BitTorrent creator Bram Cohen…

More on BitTorrent and Grokster

Mark Schultz Ernest Miller notes that I should address the new trackerless BitTorrent and BitTorrent search created by Cohen. He was right. So, here goes. As Wired News reported a few weeks back, Bram Cohen and fellow developers released two…

What Happens to BitTorrent After Grokster?

By Mark Schultz, Assistant Professor, Southern Illinois School of Law Thanks to Eric for the chance to guest blog here. And congratulations to Eric for predicting the decision right. He called it about a month ago–I was there, under a…