Google’s AutoLink tool

Google’s AutoLink tool has been in the news. AutoLink picks certain words on a web publisher’s page and turns those into hyperlinks of Google’s choosing. I’m struck by how often this idea has come up. I remember a client pitching…

Spyware, Researchware, Trackware, Greyware…What to Ware?

ClickZ’s Rob McGann reports that comScore’s tracking software has been on a spyware “rollercoaster.” CA called it spyware, then changed its mind, and has changed its mind yet again. comScore wants a new category for the software: “researchware.” Computer Associates…

More on Termination of Virtual World Accounts

Greg Lastowka of Terra Nova blogged on my previous post about termination of virtual worlds accounts. If you’re not familiar with Terra Nova, it is the leading blog on virtual world issues. Good comments over there too. Check out the…

Black Hat/White Hat SEO

Great description by Andrew Goodman of the Black Hat/White Hat panel at Search Engine Strategies Chicago. (I attended the panel and Andrew captures the event perfectly). You should also read Alan Perkins’ follow-up “Ethical Search Engine Optimization Explained,” where he…

Copyright Case on Photos and Descriptions

SMC Promotions, Inc. v. SMC Promotions, 2005 WL 292492 (C.D. Cal. Feb. 7, 2005). Plaintiff is a product distributor that relies on affiliate marketing. Plaintiff grants a copyright license to affiliates to use catalog photos and descriptions on the affiliates’…

Copyright in Tattoos

Tattoo artist claims copyright in the tattoo he put on Rasheed Wallace. Note to kids out there contemplating getting a tattoo: don’t do it, but if you do, at least practice safe tattoo-ing and get an adequate copyright license from…

Ninth Circuit En Banc ruling in Gator.com v. LL Bean

Gator.com v. LL Bean, 2005 WL 351228 (9th Cir. Feb. 15, 2005). In 2001, LL Bean sent a C&D to Gator (now Claria). Gator responded by suing for a declaratory judgment. The district court dismissed Gator’s lawsuit for lack of…

House Subcommittee Approves SPY Act

The Subcommittee on Commerce, Trade, and Consumer Protection of the House Committee on Energy and Commerce has approved the SPY Act with a modification to clarify that cookies are not covered.

A blog worth watching

There are a lot of good blogs out there, and at some point I’ll provide a list of the ones I check regularly. But today, by accident, I stumbled across the Guiding Rights blog by Mark Partridge and immediately added…

Claria Goes Mainstream

Claria is planning to deliver ads by buying excess inventory and reselling the inventory at a higher price by using behavioral targeting. This seems to turn Claria into a pretty run-of-the-mill ad network. Is this a good thing or a…