Amazon's Merchandising of Its Search Results Doesn't Violate Trademark Law (Forbes Cross-Post) - Technology & Marketing Law Blog
By Eric Goldman Multi Time Machine, Inc. v. Amazon.com, 2013 WL 638888 (C.D. Cal. Feb. 20, 2013). The complaint. No retailer does a better job of cross-selling to its customers than Amazon.com ($AMZN). Amazon is quite effective at exposing customers to...
Eric Goldman
