Lifestyle Lift v. RealSelf Settles

By Eric Goldman

In early March, I blogged on Lifestyle Lift’s trademark infringement lawsuit against RealSelf based on user criticisms of Lifestyle Lift. This lawsuit was noteworthy on at least two fronts. First, it was a prime example of a trademark owner invoking trademark law to stifle online word of mouth. Second, RealSelf fought back with a novel counterclaim against Lifestyle Lift alleging that it wrote shill reviews.

The parties have now settled the lawsuit on confidential terms. See the dismissal order. It’s not clear who “won” this lawsuit, but the conversation about Lifestyle Lift is still going strong at RealSelf.

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