Merck v. Mediplan Redux-Keyword Purchases Really Aren't Trademark Use - Technology & Marketing Law Blog
By Eric Goldman Merck & Co. v. Mediplan Health Consulting, Inc., 2006 WL 1418616 (SDNY motion for reconsideration denied May 24, 2006) In late March, the legality of the search engine keyword advertising industry got very murky due to two...
Eric Goldman
