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May 17, 2005

Keeping Vermont Safe from Dangerous Billboards

This one made me laugh. It’s illegal to drive without a seat belt in Vermont. Billboards are also illegal in Vermont. So when the Vermont Highway Safety Program wanted to remind people to buckle up, they bought billboards in Massachusetts and New Hampshire (one 70 miles from the state border). Talk about targeting your audience!

Posted by Eric at May 17, 2005 11:29 AM | Marketing